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b2f50afe — Derek Sivers ArtistData is gone 4 months ago
                                                                                
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<!DOCTYPE html>
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<title>Use the tricks that worked on you. | Derek Sivers</title>
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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
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<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>Use the tricks that worked on you.</h1>
<small>2000-01-25</small>
  <audio src="https://m.sive.rs/sive.rs.wwoy.mp3" preload="none" controls="controls"></audio>
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<p>
	Find a media outlet that writes about new music.
</p><p>
	You’ll read about so many artists that you’ve never heard of before, and see their photos too.
</p><p>
	Out of all of them, only one or two will really catch your attention.
</p><p>
	Why?
	I don’t have the answer.
	Only you do.
<strong>
	Ask yourself why a certain headline or photo or article caught your attention.
</strong>
</p><p>
	Was it something about the opening sentence?
	Was it a curious tidbit about the singer’s background?
	What was it exactly that intrigued you?
</p><p>
	Analyze that.
	Use that.
	Adapt those techniques to write a headline or article about your music.
</p><p>
	This also helps you get into the mindset of seeing yourself from others’ point of view.
</p>
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