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ref: b2f50afe9f3a46f2848387525ab5fefcaad1de58 sive.rs/site/vodka -rw-r--r-- 2.4 KiB
b2f50afe — Derek Sivers ArtistData is gone 5 months ago
                                                                                
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<title>The most expensive vodka | Derek Sivers</title>
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<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>The most expensive vodka</h1>
<small>2000-02-07</small>
  <audio src="https://m.sive.rs/sive.rs.vodka.mp3" preload="none" controls="controls"></audio>
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<p>
	There is a vodka company that advertises itself as “the most expensive vodka you can buy”.
</p><p>
	It’s enticing.
	It’s almost a dare.
	(And it <a href="/exclude">proudly excludes people</a>!)
</p><p>
	While most companies are trying to be the cheapest, a few do the opposite and aim to be the most expensive.
</p><p>
	Most people try to imitate current trends and styles.
	So I suggest you boldly declare that you are something totally un-trendy — the opposite of what everyone else is trying to be.
</p><p>
	Advertise your live show as “the most boring concert you’ll ever see.”
</p><p>
	Call your music “the most un-catchy, un-memorable, un-danceable music you’ve ever heard.”
</p><p>
	Tell the music industry “this music has no hit potential whatsoever.”
</p><p>
	I’ll bet you get people’s attention.
</p><p>
	It’s almost a dare.
</p>
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