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ref: b2f50afe9f3a46f2848387525ab5fefcaad1de58 sive.rs/site/purplecow -rw-r--r-- 2.5 KiB
b2f50afe — Derek Sivers ArtistData is gone 5 months ago
                                                                                
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<title>Are fans telling friends? If not, don’t promote. | Derek Sivers</title>
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<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>Are fans telling friends? If not, don’t promote.</h1>
<small>2009-06-02</small>
  <audio src="https://m.sive.rs/sive.rs.purplecow.mp3" preload="none" controls="controls"></audio>
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<p>
	Should you spend more time promoting right now?
</p><p>
	Or should you spend more time creating and improving?
</p><p>
	It’s a tough question.
	Lucky for you, I’ve got the answer.
</p><p>
	It comes down to one observation:
<strong>
	Are your fans telling their friends?
</strong>
</p><p>
<strong>
	If not, then don’t waste time promoting it yet.
</strong>
	Keep working, improving, and creating, until your fans are telling their friends about you.
</p><p>
	To be clear, I don’t mean fans told friends because you asked them to!
	They can’t do it just to help you, like a favor.
	They have to do it just because they love your music so much that they’re doing their friends a favor by turning them on to you.
</p><p>
	Your music needs to be remarkable — so surprisingly good that others remark about it, like this.
</p><p>
	Until that point, you’re better off just improving and creating as much as you can.
</p><p>
	For more thoughts on this, read Seth Godin’s book, “Purple Cow”.
</p>
<img src="/images/purplecow.jpg" alt="Purple Cow" />

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© 2009 <a href="https://sive.rs/">Derek Sivers</a>.
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