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b2f50afe — Derek Sivers ArtistData is gone 4 months ago
                                                                                
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<h1>Wood Egg (my new company)</h1>
<small>2013-06-08</small>
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<p>
	Like everyone, I can get deeply curious about something, and dive in.
</p><p>
	Starting five years ago, I got deeply curious about the differences between countries and cultures, fascinated with understanding the different perspectives.
	I talked about a few fun ones in <a href="http://www.ted.com/talks/derek_sivers_weird_or_just_different.html">this 2-minute TED talk</a>.
</p><p>
	So two years ago, <a href="/singapore">I moved to Singapore</a>, and started visiting all the countries in Asia, asking dumb questions, making good friends.
</p><p>
	Getting to know these countries is endlessly interesting.
	I want to understand them as well as I understand the 50 U.S. states.
</p><p>
	But my learning felt too unstructured.
	So while walking around Yogyakarta, Indonesia, remembering “<strong>the best way to learn something is to teach it</strong>”, I came up with an ambitious plan.
</p><p>
	I decided to produce and publish <strong>16 books per year on 16 countries in Asia</strong>:
	Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam. 
</p><p>
	Sure, they wouldn’t be great at first, but I committed to <strong>improving them every year for many years</strong>.
	After a few years of doing this, they should be pretty awesome.
</p><p>
	Instead of being all-encompassing, I decided to focus just on entrepreneurship: a network I was already tapped into, a good filter for understanding a country’s culture, and a subject that may be useful to others.
</p><p>
	What to name it?
	That only took a minute.
	I like <a href="https://seths.blog/2003/06/naming_a_busine/">Seth Godin’s advice about naming</a>.
	The Entrepreneur’s Guide?
	E… G…  Egg!
	Golden Egg?  Too cliché.
	Wood Egg?  Yep!
	Sounds like an exotic carved Thai or Indonesian treasure.
	Good enough.
</p><p>
	I set up a Singapore corporation for it from my Yogyakarta hotel room that night in August 2011, and began the next day.
</p><p>
	And now, <strong>after a year and a half of work</strong> — (and some hard lessons learned that I’ll write about soon) — <strong>they’re done!
	So my new company is launched:</strong>
</p>
<p><strong><a href="http://woodegg.com/">Wood Egg — the entrepeneur’s guides to Asia</a> (<a href="http://woodegg.com/">woodegg.com</a>)</strong></p>
<a href="http://woodegg.com/"><img src="/images/wood-egg-450-450.jpg" alt="wood egg"></a>

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