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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
<div class="blogparent"><a href="/blog">Articles</a>:</div>
<h1>Wood Egg (my new company)</h1>
Like everyone, I can get deeply curious about something, and dive in.
Starting five years ago, I got deeply curious about the differences between countries and cultures, fascinated with understanding the different perspectives.
I talked about a few fun ones in <a href="http://www.ted.com/talks/derek_sivers_weird_or_just_different.html">this 2-minute TED talk</a>.
So two years ago, <a href="/singapore">I moved to Singapore</a>, and started visiting all the countries in Asia, asking dumb questions, making good friends.
Getting to know these countries is endlessly interesting.
I want to understand them as well as I understand the 50 U.S. states.
But my learning felt too unstructured.
So while walking around Yogyakarta, Indonesia, remembering “<strong>the best way to learn something is to teach it</strong>”, I came up with an ambitious plan.
I decided to produce and publish <strong>16 books per year on 16 countries in Asia</strong>:
Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.
Sure, they wouldn’t be great at first, but I committed to <strong>improving them every year for many years</strong>.
After a few years of doing this, they should be pretty awesome.
Instead of being all-encompassing, I decided to focus just on entrepreneurship: a network I was already tapped into, a good filter for understanding a country’s culture, and a subject that may be useful to others.
What to name it?
That only took a minute.
I like <a href="https://seths.blog/2003/06/naming_a_busine/">Seth Godin’s advice about naming</a>.
The Entrepreneur’s Guide?
E… G… Egg!
Golden Egg? Too cliché.
Wood Egg? Yep!
Sounds like an exotic carved Thai or Indonesian treasure.
I set up a Singapore corporation for it from my Yogyakarta hotel room that night in August 2011, and began the next day.
And now, <strong>after a year and a half of work</strong> — (and some hard lessons learned that I’ll write about soon) — <strong>they’re done!
So my new company is launched:</strong>
<p><strong><a href="http://woodegg.com/">Wood Egg — the entrepeneur’s guides to Asia</a> (<a href="http://woodegg.com/">woodegg.com</a>)</strong></p>
<a href="http://woodegg.com/"><img src="/images/wood-egg-450-450.jpg" alt="wood egg"></a>
© 2013 <a href="https://sive.rs/">Derek Sivers</a>.
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