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<title>Like you don’t need the money | Derek Sivers</title>
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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
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<div class="blogparent">from the book “<a href="/a">Anything You Want</a>”:</div>
<h1>Like you don’t need the money</h1>
<small>2011-07-16</small>
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<p>
	Banks love to lend money to those who don’t need it.
</p><p>
	Record labels love to sign musicians who don’t need their help.
</p><p>
	People fall in love with people who won’t give them the time of day.
</p><p>
	It’s a strange law of human behavior.
	It’s pretty universal.
</p><p>
	If you set up your business like you don’t need the money, people are happier to pay you.
</p><p>
	When someone’s doing something for the money, people can sense it, like a desperate lover.
	It’s a turnoff.
</p><p>
	When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law:
	We want to give to those who give.
</p><p>
	It’s another Tao of business:
	Set up your business like you don’t need the money, and it’ll likely come your way.
</p>
<a href="/a" title="Anything You Want — by Derek Sivers"><img src="/images/DerekSivers-AnythingYouWant-318x450.jpg" alt="Anything You Want — book cover" title="Anything You Want — by Derek Sivers" /></a>

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