~sivers/sive.rs

ref: b2f50afe9f3a46f2848387525ab5fefcaad1de58 sive.rs/site/cons -rw-r--r-- 2.5 KiB
b2f50afe — Derek Sivers ArtistData is gone 4 months ago
                                                                                
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="utf-8">
<title>“Marketing” just means being considerate. | Derek Sivers</title>
<meta name="description" content="Don’t confuse the word “marketing” with advertising, announcing, spamming, or giving away branded crap.">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="stylesheet" type="text/css" href="/style.css">
<link rel="alternate" type="application/atom+xml" title="Derek Sivers" href="/en.atom">
<link rel="alternate" type="application/rss+xml" title="Derek Sivers podcast" href="/podcast.rss">
<link rel="prev" href="https://sive.rs/3in">
<link rel="next" href="https://sive.rs/stage">
</head>
<body id="article">
<section id="masthead">
<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
</section>
<div id="content">

<article>
<header>
<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>“Marketing” just means being considerate.</h1>
<small>2018-01-15</small>
  <audio src="https://m.sive.rs/sive.rs.cons.mp3" preload="none" controls="controls"></audio>
</header>

<p>
	Don’t confuse the word “marketing” with advertising, announcing, spamming, or giving away branded crap.
</p><p>
	Really, “marketing” just means being considerate.
</p><p>
	Marketing means making it easy for people to notice you, relate to you, remember you, and tell their friends about you.
</p><p>
	Marketing means listening for what people need, and creating something surprisingly tailored for them.
</p><p>
	Marketing means getting to know people, making a deeper connection, and keeping in touch.
</p><p>
	<strong>All of these are just considerate</strong> — looking at things from the other person’s point of view, and doing what’s best for them.
</p><p>
	A lot of musicians say, “I hate marketing!”
	So, yeah, if you thought marketing meant turning off your creativity, spending lots of money, and being annoying, then it’s a good thing you don’t like that.
	Nobody likes that.
</p><p>
<strong>
	Just find creative ways to be considerate.
</strong>
	That’s the best marketing.
</p>

<footer>
© 2018 <a href="https://sive.rs/">Derek Sivers</a>.
(
  « <a href="/3in" accesskey="p" rel="prev">previous</a>
    ||
  <a href="/stage" accesskey="n" rel="next">next</a> »
)
<h1>
  Copy &amp; share:
  <span class="url"><a href="https://sive.rs/cons">sive.rs/cons</a></span>
</h1>
</footer>
</article>
<div id="comments"></div>
<script type="text/javascript" src="/js/comments.js"></script>

</div>
</body>
</html>