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ref: b2f50afe9f3a46f2848387525ab5fefcaad1de58 sive.rs/site/candles -rw-r--r-- 2.3 KiB
b2f50afe — Derek Sivers ArtistData is gone 5 months ago
                                                                                
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<title>Selling music by solving a specific need | Derek Sivers</title>
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<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>Selling music by solving a specific need</h1>
<small>2008-05-29</small>
  <audio src="https://m.sive.rs/sive.rs.candles.mp3" preload="none" controls="controls"></audio>
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<p>
	Instrumental music sells best if you tie it into a purpose.
</p><p>
	Massage music sells very well.
</p><p>
	Yoga music sells very well.
</p><p>
	Instrumental Christmas music sells very well. 
</p><p>
	Notice they’re selling more than just the music itself.
	They’re selling something that non-music people find useful.
<strong>
	They solve a problem.
</strong>
</p><p>
	Imagine two candlemakers.
</p><p>
	One says, “My candles have only the finest wax with the best quality wick!”
</p><p>
	The other says, “These are prayer candles. Light one whenever you pray.”
</p><p>
	There are dozens of people who will buy the first. 
</p><p>
	But there are millions who will buy the second.
</p>
<img src="/images/prayer.jpg" alt="http://www.flickr.com/photos/34525677@N00/287781738/" />

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© 2008 <a href="https://sive.rs/">Derek Sivers</a>.
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