~sivers/sive.rs

ref: b2f50afe9f3a46f2848387525ab5fefcaad1de58 sive.rs/site/1idea -rw-r--r-- 2.8 KiB
b2f50afe — Derek Sivers ArtistData is gone 5 months ago
                                                                                
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="utf-8">
<title>Shine a spotlight on one idea at a time. | Derek Sivers</title>
<meta name="description" content="Writing in this format of short little articles has been really rewarding.">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="stylesheet" type="text/css" href="/style.css">
<link rel="alternate" type="application/atom+xml" title="Derek Sivers" href="/en.atom">
<link rel="alternate" type="application/rss+xml" title="Derek Sivers podcast" href="/podcast.rss">
<link rel="prev" href="https://sive.rs/futuretense">
<link rel="next" href="https://sive.rs/kimo">
</head>
<body id="article">
<section id="masthead">
<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
</section>
<div id="content">

<article>
<header>
<div class="blogparent"><a href="/blog">Articles</a>:</div>
<h1>Shine a spotlight on one idea at a time.</h1>
<small>2009-11-27</small>
</header>

<p>
	Writing in this format of short little articles has been really rewarding.
</p><p>
	I present one little idea, something you can read in under two minutes, and shine a spotlight on it.
</p><p>
	If it’s well-received, I’ll see it tweeted, linked-to, forwarded, and shared on forums.
</p><p>
	The comments always improve upon it, making me see new perspectives, or how I could have communicated it better.
</p><p>
	I’m usually surprised by which ones get a reaction.
	Something <a href="/obvious">obvious to me</a> may be powerful to others.
	Something powerful to me may be obvious to others.
</p><p>
<strong>
	But each idea gets its chance in the spotlight.
</strong>
</p><p>
	The work it takes to present it clearly and succinctly is rewarded, because it’s:
</p>
<ul><li>
	easier to communicate
</li><li>
	easier to explain to others
</li><li>
	more likely to be read, instead of someone saying, “Too long, I’ll come back later,” never to return.
</li></ul>
<p>
	When I’ve written articles that were too long or had too many ideas, they didn’t get much of a reaction.
</p><p>
<strong>
	When I read books, I often feel bad for the brilliant idea buried on page 217.
	How many people will read that?
</strong>
</p><p>
	Stop the orchestra.
	Solo that motif.
	Repeat it.
	Let the other instruments build upon it.
</p><p>
	Present a single idea, one at a time, and let others build upon it.
</p>
<img src="/images/one.jpg" alt="http://www.flickr.com/photos/cdell/548548453/" />

<footer>
© 2009 <a href="https://sive.rs/">Derek Sivers</a>.
(
  « <a href="/futuretense" accesskey="p" rel="prev">previous</a>
    ||
  <a href="/kimo" accesskey="n" rel="next">next</a> »
)
<h1>
  Copy &amp; share:
  <span class="url"><a href="https://sive.rs/1idea">sive.rs/1idea</a></span>
</h1>
</footer>
</article>
<div id="comments"></div>
<script type="text/javascript" src="/js/comments.js"></script>

</div>
</body>
</html>