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ref: 89db8a0db3b15ad1a131b443ccfe2a0d5f08170a sive.rs/site/tv -rw-r--r-- 2.3 KiB
89db8a0d — Derek Sivers formatting 4 months ago
                                                                                
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<title>&quot;Online&quot; marketing = &quot;Color&quot; TV | Derek Sivers</title>
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<h1>&quot;Online&quot; marketing = &quot;Color&quot; TV</h1>
<small>2009-12-08</small>
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<p>
	I can’t help but smile when I pass an old motel that still has the sign advertising “Color TV!”
</p><p>
	In 1960, it was important to mention that you weren’t talking about ordinary black and white TV.
	No, this is the new special <em>color</em> TV!
	Oooh!
</p><p>
	But now that all TVs are color, it’s funny to hear it referred to as “color” TV.
	It really dates them.
</p><p>
	Now I can’t help but smile when I hear people talk about “online marketing.”
</p><p>
	In 1995, it was important to mention that you weren’t talking about ordinary print-paper marketing.
	No, this is the new special <em>online</em> marketing!
	Oooh!
</p><p>
	But now that all marketing is online, it’s funny to hear someone (especially a business person) refer to it as “online” marketing.
	It really dates them.
</p>
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