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ref: 89db8a0db3b15ad1a131b443ccfe2a0d5f08170a sive.rs/site/sms -rw-r--r-- 2.6 KiB
89db8a0d — Derek Sivers formatting 4 months ago
                                                                                
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<title>Does your company really want to hang out with me? | Derek Sivers</title>
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<div class="blogparent"><a href="/blog">Articles</a>:</div>
<h1>Does your company really want to hang out with me?</h1>
<small>2009-09-24</small>
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<p>
	Imagine you have a crush on a girl at the bank.
</p><p>
	Every time you talk, it’s only business.
</p><p>
	But one day she says, “Here’s my cellphone number. Call anytime.”
</p><p>
	Wow! She likes you!
</p><p>
	You call her and ask her out.
	She says OK.
</p><p>
	You meet up for dinner and after talking for 15 minutes she says, “Could I interest you in a home equity loan?”
</p><p>
	Arrgh!
	That’s worse than if she had never given you her number in the first place!
</p><p>
	The fact that she <strong>only wants to talk about her business</strong> proves that not only is she not interested in you, but she was trying to trick you.
</p><p>
	Now you’re insulted and will never go to that bank again, or at least never believe it when they pretend to care about you.
</p><p>
<strong>
	This is what’s happening with most companies’ “social media strategy”.
</strong>
</p><p>
	They’re acting like they want to connect directly with you, get to know you, or hang out where you hang out.
</p><p>
	But <strong>unless they learn how to stop selling, listen, and be real</strong> — they’re just permanently alienating potential crushes.
</p>
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