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ref: 89db8a0db3b15ad1a131b443ccfe2a0d5f08170a sive.rs/site/noads -rw-r--r-- 2.5 KiB
89db8a0d — Derek Sivers formatting 4 months ago
                                                                                
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<title>Why no advertising? | Derek Sivers</title>
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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
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<div class="blogparent">from the book “<a href="/a">Anything You Want</a>”:</div>
<h1>Why no advertising?</h1>
<small>2011-07-13</small>
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<p>
	I got a call from an advertising salesman, saying he’d like to run banner ads at the top and bottom of cdbaby.com.
</p><p>
	I said, “No way. Out of the question. That would be like putting a coke machine in a monastery. I’m not doing this to make money.”
</p><p>
	He asked, “But you’re a business. What do you mean you’re not trying to make money?”
</p><p>
	I said, “I’m just trying to help musicians. CD Baby has to charge money to sustain itself, but the money’s not the point. I don’t do anything for the money.”
</p><p>
	This goes back to the utopian perfect-world ideal of why we’re doing what we’re doing in the first place.
</p><p>
	In a perfect world, would your website be covered with advertising?
</p><p>
	When you ask your customers what would improve your service, has anyone said, “Please fill your website with more advertising”?
</p><p>
	Nope. So don’t do it.
</p>
<a href="/a" title="Anything You Want — by Derek Sivers"><img src="/images/DerekSivers-AnythingYouWant-318x450.jpg" alt="Anything You Want — book cover" title="Anything You Want — by Derek Sivers" /></a>

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