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ref: 89db8a0db3b15ad1a131b443ccfe2a0d5f08170a sive.rs/site/exclude -rw-r--r-- 2.8 KiB
89db8a0d — Derek Sivers formatting 4 months ago
                                                                                
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<title>Proudly exclude most people. | Derek Sivers</title>
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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
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<header>
<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>Proudly exclude most people.</h1>
<small>2000-02-02</small>
  <audio src="https://m.sive.rs/sive.rs.exclude.mp3" preload="none" controls="controls"></audio>
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<p>
	We love when someone hates the same thing we hate — especially if that thing is popular.
</p><p>
	We’re drawn to the confidence of someone who is not trying to please anyone.
	We admire a strong, defiant stand.
</p><p>
	You can use this to attract your future fans.
</p><p>
	You can say, “If you like Katy Perry, you’ll hate us.”
	Then people who hate Katy Perry will love that you said that and want to check you out.
</p><p>
	You can say, “Don’t listen to this if you’re happy with your life.”
	Then people who hate all that happy crap will be intrigued.
</p><p>
	Most musicians are trying to please everyone.
	So when you’re not, it suggests that you’ve got the talent to back up your confidence.
</p><p>
	You can be like the doorman of your exclusive club.
	Maybe you refuse anyone who is over 30, or under 50.
	Maybe you refuse anyone wearing a suit, or anyone without a tattoo.
</p><p>
	There are some cool people around the world that would like your music.
	They may only be 1% of the population.
	But 1% of the world is 75 million people!
</p><p>
<strong>
	Loudly reject 99%.
	It signals who you are.
</strong>
	When someone in your target 1% hears you proudly excluding the rest, they’ll be drawn to you.
</p>
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