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89db8a0d — Derek Sivers formatting 4 months ago
                                                                                
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<title>How to make a movement. Lessons learned from dancing guy. | Derek Sivers</title>
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<div class="blogparent"><a href="/blog">Articles</a>:</div>
<h1>How to make a movement. Lessons learned from dancing guy.</h1>
<small>2009-06-06</small>
</header>

<p>
	Being an analytical learning-addict, I can’t help but distill some lessons from this “<a href="https://www.youtube.com/watch?v=GA8z7f7a2Pk">Guy Starts Dance Party</a>” video taken last week.
</p>
<iframe width="640" height="480" src="https://www.youtube-nocookie.com/embed/GA8z7f7a2Pk" frameborder="0" allowfullscreen></iframe>
<p>
	You can’t help but smile.
	First at the guy, then at the reaction.
	It’s so fun!
</p><p>
	But this is also the most obvious, instant, and visual example of <strong>how to start a movement</strong>, that books like <a href="/book/Tribes">Tribes</a> and <a href="http://gladwell.com/the-tipping-point/">The Tipping Point</a> have covered so well.
</p>
<h4>
	For anyone interested in starting a movement, or hoping others start a movement around your company/mission/music, how can we describe what we see here?
</h4>
<ul>
<li>
	The leader has to be doing it for his own sake — not trying to start anything.
</li><li>
	He has the guts to look a little ridiculous, but not care.
	Most are too shy to stand out like that.
</li><li>
	He’s so clearly having fun that others think, “He’s having more fun than me. Maybe I should join in.”
</li><li>
	What he’s doing is so simple, it’s almost instructional.
	Even if you usually don’t, you could do that.
</li><li>
<strong>
	The turning point is when he gets one follower.
</strong>
	Following the leader, and also clearly having fun doing it.
</li><li>
	But maybe they’re just two freaks?
	Hmm... better not get involved yet.
	Tempting, though.
	Wait and watch.
</li><li>
	It’s important that they were very public — seen by everyone.
	Movements need to be visible.
</li><li>
<strong>
	Now comes the second follower.
</strong>
	It’s almost a crowd.
	If you were to join in now, you wouldn’t be a freak.
	Hmm... maybe?
</li><li>
<strong>
	The tipping point is the next two people that jump in.
</strong>
	Now it’s a crowd!
</li><li>
<strong>
	Three more jump in immediately.
	Momentum!
	It’s a movement!
	No reason not to.
	Let’s go!
</strong>
</li><li>
	Every adventurous person in the crowd jumps in.
</li><li>
	Finally, every non-adventurous person in the crowd jumps in, because they’d be ridiculed if they don’t.
</li></ul>
<h4>
	So if you wanted to make a movement, what lessons would you take from this?
</h4>
<ul>
<li>
	If you want to be a starter, have the guts to stand out.
	Make your actions easy to imitate.
	Fun to follow.
	Attract attention.
	Show everyone what you’re doing.
</li><li>
	If you find a lone nut doing something great, have the guts to follow him/her.
	You’ll also stand out, but you’re serving one of the most important roles in making this a movement.
	Show everyone how to follow.
</li><li>
	Found something cool that only a few freaks are doing?
	Get some friends and say, “Let’s go!”
	Jump in.
</li></ul>
<h4>
	Doing something that needs followers?
	Help fan the flames of this process.
</h4>
<ul>
<li>
	Shine a spotlight on the first fan that loves you.
	Help them be a starter.
	Show what they’re doing, and how happy they are.
</li><li>
	Help your second fan join together with the first, instead of also dancing alone.
</li><li>
	Make sure they do almost exactly the same thing, so it’s easy for others to also see how to join.
</li><li>
	Give a few early adopters the courage to jump in together with the first.
	Make sure they stick together as a group.
</li><li>
	Now it’s not about you, it’s about them.
	Publicize the group, not yourself.
	Make it fun to join.
</li><li>
	Make sure all late-adopters can see what fun the early adopters are having.
</li></ul>

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