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ref: 89db8a0db3b15ad1a131b443ccfe2a0d5f08170a sive.rs/site/d22 -rw-r--r-- 2.5 KiB
89db8a0d — Derek Sivers formatting 4 months ago
                                                                                
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<title>Cut out everything that’s not surprising | Derek Sivers</title>
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<div class="blogparent"><a href="/blog">Articles</a>:</div>
<h1>Cut out everything that’s not surprising</h1>
<small>2019-10-14</small>
  <audio src="https://m.sive.rs/sive.rs.d22.mp3" preload="none" controls="controls"></audio>
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<p>
This is my advice to anyone writing something for the public — especially a talk on stage.
</p><p>
People listen to a talk, or read an article, because they want to learn something new.
</p><p>
They want a little “oh wow” moment.
“I never thought of it that way before.”
</p><p>
<strong>
People only really learn when they’re surprised.
</strong>
If they’re not surprised, then what you told them just fits in with what they already know.
No minds were changed.
No new perspective.
Just more information.
</p><p>
So my main advice to anyone preparing to give a talk on stage is to cut out everything from your talk that’s not surprising.
(Nobody has ever complained that a talk was too short.)
</p><p>
<strong>
Use this rule in all your public writing.
</strong>
If you already found something surprising in what you’re presenting, then remove everything else.
If you haven’t found something surprising about it yet, keep looking until you do.
</p>
<img src="/images/wheelsoff.jpg" alt="surprise">

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