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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
<div class="blogparent"><a href="/blog">Articles</a>:</div>
For every action there is an <a href="https://en.wikipedia.org/wiki/Newton's_laws_of_motion">equal and opposite reaction</a>.
Some were worried that short-attention-span entertainment from YouTube would diminish attention spans.
But 50-hour-long dramas like Game of Thrones, Breaking Bad, or Walking Dead are <a href="https://www.wired.com/2007/03/snacklash/">more popular than ever</a>.
Every abundance creates a new scarcity.
Every time someone complains about how things are changing, remember that change leaves room for its opposite reaction, too.
Let’s think of some examples, shall we?
More and more and more music to choose from.
More need for tastemakers to tell us what’s good.
Less venues for musicians to play.
<a href="https://en.wikipedia.org/wiki/House_concert">House concerts</a>.
Too much email.
Popularity of other methods like Facebook message, WhatsApp, and Slack.
The push to make recorded music free.
Paying artists directly, with <a href="https://www.patreon.com/">Patreon</a>, <a href="http://www.pledgemusic.com/">PledgeMusic</a>, and other crowd-funding.
Social network, where hundreds of people you’ve never met are called “friends”.
Anti-social network, a secret site where you can’t see who else is on there unless you’ve privately communicated a shared password. Then your “friends” can be your real friends, and you can have a better (private) conversation. <em>(No this doesn’t exist yet, but that’s part of the fun of this action-reaction thing : using it to imagine what should exist.)</em>
The chief economist at Google <a href="http://freakonomics.com/2008/02/25/hal-varian-answers-your-questions/">said</a>, “If you are looking for a career where your services will be in high demand, you should find something where you provide a scarce, complementary service to something that is getting ubiquitous and cheap. So what’s getting ubiquitous and cheap? And what is complementary to that?”
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© 2008 <a href="https://sive.rs/">Derek Sivers</a>.
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