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<title>Repeatedly follow-up to show you care. | Derek Sivers</title>
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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>Repeatedly follow-up to show you care.</h1>
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I knew a music publicist in New York City when she was at the peak of her success.
A few of her clients had hits, so everyone wanted to work with her.
She was flooded with new music.
Here’s how she dealt with the flood:
Whenever someone sent their music, it would go into an inbox.
That inbox was completely ignored.
Whenever someone contacted her to follow-up the first time, to ask if she’d received it, she would take their music out of that first inbox, and put it in a second inbox.
That second inbox was also ignored.
Then if they followed-up with her a second time, asking again if she’d had the chance to listen, she would take their music out of the second inbox, and put it in a third inbox.
That third inbox would get a listen if she had some spare time.
Finally, if they followed-up a third time, she would take their music out of the third inbox, and make it a priority to give it a real listen.
She saw the shocked look on my face, as she described her system.
So she explained:
“I can’t listen to everyone, so I can’t know who’s got the best music.
But the ones who follow-up show they’ve got the tenacity and drive to succeed.
As long as their music is also good, then those are the ones I want to work with.”
It wasn’t ego.
It was just a practical way to deal with a flood, and a pretty good filter for choosing new clients.
Maybe nobody else has an official system like this.
But un-officially, they do.
Overwhelmed people don’t have time for all the random first-contacts.
Patience and persistence separate you from the rest, and show how much you care.
© 2018 <a href="https://sive.rs/">Derek Sivers</a>.
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