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ref: 89db8a0db3b15ad1a131b443ccfe2a0d5f08170a sive.rs/site/3in -rw-r--r-- 3.3 KiB
89db8a0d — Derek Sivers formatting 4 months ago
                                                                                
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<title>Repeatedly follow-up to show you care. | Derek Sivers</title>
<meta name="description" content="I knew a music publicist in New York City when she was at the peak of her success.  A few of her clients had hits, so everyone wanted to work with her.  She was flooded with new music.">
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<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
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<div class="blogparent">from the book “<a href="/m">Your Music and People</a>”:</div>
<h1>Repeatedly follow-up to show you care.</h1>
<small>2018-01-14</small>
  <audio src="https://m.sive.rs/sive.rs.3in.mp3" preload="none" controls="controls"></audio>
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<p>
	I knew a music publicist in New York City when she was at the peak of her success.
	A few of her clients had hits, so everyone wanted to work with her.
	She was flooded with new music.
</p><p>
	Here’s how she dealt with the flood:
</p><p>
	Whenever someone sent their music, it would go into an inbox.
	That inbox was completely ignored.
</p><p>
	Whenever someone contacted her to follow-up the first time, to ask if she’d received it, she would take their music out of that first inbox, and put it in a second inbox.
	That second inbox was also ignored.
</p><p>
	Then if they followed-up with her a second time, asking again if she’d had the chance to listen, she would take their music out of the second inbox, and put it in a third inbox.
	That third inbox would get a listen if she had some spare time.
</p><p>
	Finally, if they followed-up a third time, she would take their music out of the third inbox, and make it a priority to give it a real listen.
</p><p>
	She saw the shocked look on my face, as she described her system.
	So she explained:
</p><p>
<strong>
	“I can’t listen to everyone, so I can’t know who’s got the best music.
	But the ones who follow-up show they’ve got the tenacity and drive to succeed.
	As long as their music is also good, then those are the ones I want to work with.”
</strong>
</p><p>
	It wasn’t ego.
	It was just a practical way to deal with a flood, and a pretty good filter for choosing new clients.
</p><p>
	Maybe nobody else has an official system like this.
	But un-officially, they do.
<strong>
	Overwhelmed people don’t have time for all the random first-contacts.
</strong>
	Patience and persistence separate you from the rest, and show how much you care.
</p>

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