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ref: 23bbf820fd4e497bdfecf52a4acfc49d83532de6 sive.rs/site/m -rw-r--r-- 7.8 KiB
23bbf820 — Derek Sivers sivers.com 6 months ago
                                                                                
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<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="utf-8">
<title>Your Music and People | Derek Sivers</title>
<meta name="viewport" content="width=device-width, initial-scale=1">
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<body id="m">
<section id="masthead">
<h1><a href="/" title="Derek Sivers">Derek Sivers</a></h1>
</section>
<div id="content">

<header>
<img src="/images/DerekSivers-cover-YourMusicAndPeople-400x492.png" alt="book cover">
<h1>Your Music and People</h1>
<p><strong><em>creative and considerate fame</em></strong></p>
</header>

<h2>Book Summary:</h2>
<p class="desc">
a philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.
</p>

<form action="https://sivers.com/" method="get">
<input type="submit" value="Buy now directly from me">
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<dl>
<dt><a href="https://sivers.com/">$15</a> : ebook, audiobook, and all digital formats forever</dt>
<dd><em>(epub, mobi, pdf, mp3, html, etc. No DRM.)</em></dd>
<dt><a href="https://sivers.com/">$19</a> : paperback book includes all digital formats</dt>
<dd><em>(really just $4 for the paper, so only $4 for each additional copy)</em></dd>
</dl>

<h2>Preview the audiobook:</h2>
<audio src="https://m.sive.rs/Sivers-SAMPLE-Your_Music_and_People.mp3" preload="none" controls="controls"></audio>

<style>
ol li a { text-decoration: none; }
</style>
<h2>Contents:</h2>
<ul id="toc">
<li>INTRO
<ol start="1">
<li><a href="/m1">What’s inside this book</a></li>
<li><a href="/m2">Some quick context for these stories</a></li>
</ol>
<li>CREATIVE
<ol start="3">
<li><a href="/ext">Art doesn’t end at the edge of the canvas</a></li>
<li><a href="/bizriff">Business is creative</a></li>
<li><a href="/tvtest">This is only a test. See what happens</a></li>
<li><a href="/restr">Restrictions will set you free</a></li>
<li><a href="/mystery">Make mystery : make people wonder</a></li>
<li><a href="/reach">Creative communication</a></li>
<li><a href="/capt">Captain T</a></li>
</ol>
<li>CONSIDERATE
<ol start="10">
<li><a href="/cons">“Marketing” just means being considerate</a></li>
<li><a href="/stage">It’s hard to get off stage</a></li>
<li><a href="/wdtrw">Constantly ask what they really want</a></li>
<li><a href="/ncorp">Don’t try to sound big</a></li>
<li><a href="/ccom">Considerate communication</a></li>
<li><a href="/senses">Touch as many of their senses as you can</a></li>
<li><a href="/hs">Life is like high school</a></li>
<li><a href="/barking">Barking</a></li>
</ol>
<li>PEOPLE
<ol start="18">
<li><a href="/gpers">Get personal</a></li>
<li><a href="/hych">Always think how you can help someone</a></li>
<li><a href="/favors">Don’t be afraid to ask for favors</a></li>
<li><a href="/smgf">Small gifts go a long way</a></li>
<li><a href="/persistence">Persistence is polite</a></li>
<li><a href="/3in">Repeatedly follow-up to show you care</a></li>
<li><a href="/pedestal">Pedestals prevent friendships</a></li>
</ol>
<li>INDUSTRY
<ol start="25">
<li><a href="/people1">It’s just people inside the machine!</a></li>
<li><a href="/solicited">How to get through the gates?</a></li>
<li><a href="/insidr">Have someone work the inside of the industry</a></li>
<li><a href="/success-first">Show success before asking for help</a></li>
<li><a href="/testm">Test marketing</a></li>
<li><a href="/gofilt">Get rejected, get filtered</a></li>
<li><a href="/novicex">Be a competent novice, not an expert</a></li>
<li><a href="/noboss">Rock stars have a boss?</a></li>
</ol>
<li>RESOURCEFUL
<ol start="33">
<li><a href="/res">What it means to be resourceful</a></li>
<li><a href="/sustainable">You need to be profitable to last</a></li>
<li><a href="/get-specific">Get specific!</a></li>
<li><a href="/destdir">Call the destination, and ask for directions</a></li>
<li><a href="/neverwait">Never wait</a></li>
<li><a href="/up2you">Assume nobody is going to help you</a></li>
<li><a href="/no9to5">The security of no security</a></li>
<li><a href="/gbp">A good plan wins no matter what happens</a></li>
<li><a href="/1090">Was 10%, now 90%</a></li>
<li><a href="/extremex">You don’t get extreme results without extreme actions</a></li>
<li><a href="/diy">Direct it yourself</a></li>
<li><a href="/flipstick">Flip it in your favor</a></li>
<li><a href="/makenew">Not happy with existing venues? Make a new one</a></li>
</ol>
<li>DESCRIBE
<ol start="46">
<li><a href="/wordsm">When your music can’t speak for itself</a></li>
<li><a href="/wysl">A curious answer to the most common question</a></li>
<li><a href="/shrtd">Make people curious in one sentence</a></li>
<li><a href="/whycare">Without a good reason, they won’t bother</a></li>
<li><a href="/dym">Don’t know how to describe your music?</a></li>
<li><a href="/nomu">Describe your music like a non-musician</a></li>
<li><a href="/wwoy">Use the tricks that worked on you</a></li>
<li><a href="/notalk">Or you can not talk at all</a></li>
<li><a href="/hillbf">Hillbilly Flamenco</a></li>
</ol>
<li>TARGET
<ol start="55">
<li><a href="/no-bullseye">Aim for the edges</a></li>
<li><a href="/trshr">If you target sharp enough, you will own your niche</a></li>
<li><a href="/exclude">Proudly exclude most people</a></li>
<li><a href="/rounded">Well-rounded doesn’t cut</a></li>
<li><a href="/evers">Be an extreme character</a></li>
<li><a href="/actors">A hundred actors on stage</a></li>
<li><a href="/vodka">The most expensive vodka</a></li>
<li><a href="/contrarian">Doing the opposite of everyone is valuable</a></li>
<li><a href="/candles">Selling music by solving a specific need</a></li>
<li><a href="/prgrk">People search harder for the obscure</a></li>
</ol>
<li>QUANTITY
<ol start="65">
<li><a href="/dbt">Why you need a database</a></li>
<li><a href="/hundreds">Stay in touch with hundreds of people</a></li>
<li><a href="/ppweek">Meet three new people every week</a></li>
<li><a href="/kit">Keep in touch</a></li>
<li><a href="/syk">Every breakthrough comes from someone you know</a></li>
<li><a href="/fanwork">Put your fans to work</a></li>
<li><a href="/inclev">Include everyone in your success</a></li>
<li><a href="/conferences">How to attend a conference</a></li>
<li><a href="/mosquito">Don’t be a mosquito</a></li>
</ol>
<li>MONEY
<ol start="74">
<li><a href="/mn1">Shed your money taboos</a></li>
<li><a href="/starv">Valuable to others, or only you?</a></li>
<li><a href="/pp">Pricing philosophy</a></li>
<li><a href="/livecd">Emphasize meaning over price</a></li>
<li><a href="/ppay">Some people like to pay. Let them</a></li>
<li><a href="/morepay">The higher the price, the more they value it</a></li>
<li><a href="/purplecow">Are fans telling friends? If not, don’t promote</a></li>
<li><a href="/buyable">Don’t promote until people can take action</a></li>
<li><a href="/nolimit">Never have a limit on your income</a></li>
</ol>
<li>MINDSET
<ol start="83">
<li><a href="/city">Move to the big city</a></li>
<li><a href="/details">Detailed dreams blind you to new means</a></li>
<li><a href="/lines">Are you at the starting line or the finish line?</a></li>
<li><a href="/no-oracle">Nobody knows the future, so focus on what doesn’t change</a></li>
<li><a href="/drain">Ignore advice that drains you</a></li>
<li><a href="/compass">Compass in your gut</a></li>
</ol>
</ul>

<form action="https://sivers.com/" method="get">
<input type="submit" value="Buy now directly from me">
</form>

<dl>
<dt><a href="https://sivers.com/">$15</a> : ebook, audiobook, and all digital formats forever</dt>
<dd><em>(epub, mobi, pdf, mp3, html, etc. No DRM.)</em></dd>
<dt><a href="https://sivers.com/">$19</a> : paperback book includes all digital formats</dt>
<dd><em>(really just $4 for the paper, so only $4 for each additional copy)</em></dd>
</dl>
</div>
</body>
</html>