The following applies to minimal websites that focus primarily on text. It does not apply to websites that have a lot of non-textual content. It also does not apply to websites that focus more on generating revenue or pleasing investors than being good websites.
This is a "living document" that I add to as I receive feedback.
=> https://git.sr.ht/~seirdy/seirdy.one/log/master/content/posts/website-best-practices.gmi See the changelog
I realize not everybody's going to ditch the Web and switch to Gemini or Gopher today (that'll take, like, a month at the longest). Until that happens, here's a non-exhaustive, highly-opinionated list of best practices for websites that focus primarily on text:
* Final page weight under 50kb without images, and under 200kb with images. Page weight should usually be much smaller; these are upper-bounds for exceptional cases.
* Works in Lynx, w3m, links (both graphics and text mode), Netsurf, and Dillo
* Works with popular article-extractors (e.g. Readability) and HTML-to-Markdown converters. This is a good way to verify that your site uses simple HTML and works with most non-browser article readers (e.g. ebook converters, PDF exports).
* No scripts or interactivity (preferably enforced at the CSP level)
* No cookies
* No animations
* No fonts--local or remote--besides sans-serif and monospace. More on this below.
* No referrers
* No requests after the page finishes loading
* No 3rd-party resources (preferably enforced at the CSP level)
* No lazy loading (more on this below)
* No custom colors OR explicitly set the both foreground and background colors. More on this below.
* A maximum line length for readability
* Server configured to support compression (gzip, optionally zstd as well). It's a free speed boost.
* Supports dark mode via a CSS media feature and/or works with most "dark mode" browser addons. More on this below.
* A good score on Mozilla's HTTP Observatory. A bare minimum would be 50, but it shouldn't be too hard to hit 100.
* Optimized images. More on image optimization below.
* All images labeled with alt-text. The page should make sense without images.
* Maybe HTTP/2. There are some cases in which HTTP/2 can make things slower. Run some tests to find out.
=> https://observatory.mozilla.org/ HTTP Observatory
Earlier revisions of this post generated some responses I thought I should address below. Special thanks to the IRC and Lobsters users who gave good feedback!
=> https://lobste.rs/s/akcw1m Lobsters thread
## About fonts
If you really want, you could use serif instead of sans-serif; however, serif fonts tend to look worse on low-res monitors. Not every screen's DPI has three digits.
To ship custom fonts is to assert that branding is more important than user choice. That might very well be a reasonable thing to do; branding isn't evil! It isn't *usually* the case for textual websites, though. Beyond basic layout and optionally supporting dark mode, authors generally shouldn't dictate the presentation of their websites; that should be the job of the user agent. Most websites are not important enough to look completely different from the rest of the user's system.
A personal example: I set my preferred fonts in my computer's fontconfig settings. Now every website that uses sans-serif will have my preferred font. Sites with sans-serif blend into the users' systems instead of sticking out.
### But most users don't change their fonts...
The "users don't know better and need us to make decisions for them" mindset isn't without merits; however, in my opinion, it's overused. Using system fonts doesn't make your website harder to use, but it does make it smaller and stick out less to the subset of users who care enough about fonts to change them. This argument isn't about making software easier for non-technical users; it's about branding by asserting a personal preference.
### Can't users globally override stylesheets instead?
It's not a good idea to require users to automatically override website stylesheets. Doing so would break websites that use fonts such as Font Awesome to display vector icons. We shouldn't have these users constantly battle with websites the same way that many adblocking/script-blocking users (myself included) already do when there's a better option.
That being said, many users *do* actually override stylesheets. We shouldn't *require* them to do so, but we should keep our pages from breaking in case they do. Pages following this article's advice will probably work perfectly well in these cases without any extra effort.
### But wouldn't that allow a website to fingerprint with fonts?
Ultimately, surveillance self-defense on the web is an arms race full of trade-offs. If you want both privacy and customizability, the web is not the place to look; try Gemini or Gopher instead.
## About lazy loading
For users on slow connections, lazy loading is often frustrating. I think I can speak for some of these users: mobile data near my home has a number of "dead zones" with abysmal download speeds, and my home's Wi-Fi repeater setup occasionally results in packet loss rates above 60% (!!).
Users on poor connections have better things to do than idly wait for pages to load. They might open multiple links in background tabs to wait for them all to load at once, or switch to another window/app and come back when loading finishes. They might also open links while on a good connection before switching to a poor connection. For example, I often open 10-20 links on Wi-Fi before going out for a walk in a mobile-data dead-zone. A Reddit user reading an earlier version of this article described a similar experience when travelling by train:
=> https://i.reddit.com/r/web_design/comments/k0dmpj/an_opinionated_list_of_best_practices_for_textual/gdmxy4u/ u/Snapstromegon's comment
Unfortunately, pages with lazy loading don't finish loading off-screen images in the background. To load this content ahead of time, users need to switch to the loading page and slowly scroll to the bottom to ensure that all the important content appears on-screen and starts loading. Website owners shouldn't expect users to have to jump through these ridiculous hoops.
### Wouldn't this be solved by combining lazy loading with pre-loading/pre-fetching?
A large number of users with poor connections also have capped data, and would prefer that pages don't decide to predictively load many pages ahead-of-time for them. Some go so far as to disable this behavior to avoid data overages. Savvy privacy-conscious users also generally disable pre-loading since linked content may employ dark patterns like tracking without consent.
Users who click a link *choose* to load a full page. Loading pages that a user hasn't clicked on is making a choice for that user.
### Can't users on poor connections disable images?
I have two responses:
1. If an image isn't essential, you shouldn't include it inline.
2. Yes, users could disable images. That's *their* choice. If your page uses lazy loading, you've effectively (and probably unintentionally) made that choice for a large number of users.
## About custom colors
Some users' browsers set default page colors that aren't black-on-white. For instance, Linux users who enable GTK style overrides might default to having white text on a dark background. Websites that explicitly set foreground colors but leave the default background color (or vice-versa) end up being difficult to read. Here's what this page would look like if it messed with the colors carelessly:
=> gemini://seirdy.one/misc/website_colors.png Screenshot of this page with some unreadable text
It's got a grey background, a header with unreadable black/grey text, and unreadable white-on-white code snippets
If you do explicitly set colors, please also include a dark theme using a media query:
@media (prefers-color-scheme: dark)
For more info, read the relevant docs:
=> https://developer.mozilla.org/en-US/docs/Web/CSS/@media/prefers-color-scheme prefers-color-scheme docs on MDN
## Image optimization
Some image optimization tools I use:
=> http://pngquant.org pngquant (lossy)
=> https://github.com/shssoichiro/oxipng Oxipng (lossless)
=> https://github.com/tjko/jpegoptim jpegoptim (lossless or lossy)
=> https://developers.google.com/speed/webp/docs/cwebp cwebp (lossless or lossy)
I put together a quick script to losslessly optimize images using these programs in my dotfile repo:
=> https://git.sr.ht/~seirdy/dotfiles/tree/3b722a843f3945a1bdf98672e09786f0213ec6f6/Executables/shell-scripts/bin/optimize-image optimize-image
You also might want to use the HTML "<picture>" element, using JPEG/PNG as a fallback for more efficient formats such as WebP or AVIF.
=> https://developer.mozilla.org/en-US/docs/Web/HTML/Element/picture <picture> docs on MDN
Most of my images will probably be screenshots that start as PNGs. My typical flow:
1. Lossy compression with pngquant
2. Losslessly optimize the result with Oxipng and its Zopfli backend (slow)
3. Also create a lossless WebP from the lossy PNG, using cwebp
4. Include the resulting WebP in the page, with a fallback to the PNG using a "<picture>" element.
It might seem odd to create a lossless WebP from a lossy PNG, but I've found that it's the best way to get the smallest possible image at the minimum acceptable quality for screenshots with solid backgrounds.
In general, avoid using inline images just for decoration. Only use an image if it significantly adds to your content, and provide alt-text as a fallback.
If your site is simple enough, it should automatically handle the vast majority of edge-cases. Different devices and browsers all have their quirks, but they generally have one thing in common: they understand semantic, backward-compatible HTML.
In addition to standard testing, I recommend testing with unorthodox setups that are unlikely to be found in the wild. If a website doesn't look good in one of these tests, there's a good chance that it uses an advanced Web feature that can serve as a point of failure in other cases. Simple sites should be able to look good in a variety of situations out of the box.
Your page should easily pass the harshest of tests without any extra effort if its HTML meets basic standards for well-written code (overlooking bad formatting and a lack of comments). Even if you use a complex static site generator, the final HTML should be simple, readable, and semantic.
### Sample unorthodox tests
These tests start out pretty reasonable, but gradually get more insane as you go down. Use your judgement.
1. Load just the HTML. No CSS, no images, etc. Try loading without inline CSS as well for good measure.
2. Print out the site in black-and-white, preferably with a simple laser printer.
3. Test with a screen reader.
4. Test keyboard navigability with the tab key. Even without specifying tab indices, tab selection should follow a logical order if you keep the layout simple.
5. Test in textual browsers: lynx, links, w3m, edbrowse, EWW, etc.
6. Read the (prettified/indented) HTML source itself and parse it with your brain. See if anything seems illogical or unnecessary. Imagine giving someone a printout of your page's <body> along with a whiteboard. If they have a basic knowledge of HTML tags, would they be able to draw something resembling your website?
7. Test on something ridiculous: try your old e-reader's embedded browser, combine an HTML-to-EPUB converter and an EPUB-to-PDF converter, or stack multiple article-extraction utilities on top of each other. Be creative and enjoy breaking your site. When something breaks, examine the breakage and see if you can fix it by simplifying your page.
8. Build a time machine. Travel decades--or perhaps centuries--into the future. Keep going forward until the WWW is breathing its last breath. Test your site on future browsers. Figuring out how to transfer your files onto their computers might take some time, but you have a time machine so that shouldn't be too hard. When you finish, go back in time to meet Benjamin Franklin:
=> https://xkcd.com/567/ xkcd: Urgent Mission
I'm still on step 7, trying to find new ways to break this page. If you come up with a new test, please share it:
=> mailto:~email@example.com Mailing list for this website
## Other places to check out
The 250kb club gathers websites at or under 250kb, and also rewards websites that have a high ratio of content size to total size.
=> https://250kb.club/ The 250kb Club
Motherfucking Website generated a lot of buzz when it was created:
=> https://motherfuckingwebsite.com/ Motherfucking Website
Motherfucking Website inspired several unofficial sequels that tried to gently improve upon it. My favorite:
=> https://bestmotherfucking.website/ Best Motherfucking Website
The WebBS calculator compares a page's size with the size of a PNG screenshot of the full page content, encouraging site owners to minimize the ratio of the two:
=> https://www.webbloatscore.com/ Web Bloat Score Calculator