~franz/f-a.nz

ref: e52c0c035c5cd51a128c386bbceae82c1d1a3cd6 f-a.nz/_gist/2014/2014-01-07-is-facebook-an-effective-marketing-tool-for-your-business.markdown -rw-r--r-- 1.7 KiB
e52c0c03 — Franz Geffke Commit local copy 4 years ago
                                                                                
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---
layout: post
title:  "Is Facebook an effective marketing tool for your business?"
date:   2014-01-07 08:00:00
category:
- Social Media
- Inbound Marketing
excerpt: "In a survey published in 2013, 73% of Retail / Wholesale / Consumer Goods companies responded that they have acquired a customer using a lead from Facebook."
cover: is-facebook-an-effective-marketing-tool-for-your-business.jpg
---

![Where do we get our customers?](/assets/images/archive/blog/is-facebook-an-effective-marketing-tool-for-your-business-01.png)

In a survey published in 2013, 73% of Retail / Wholesale / Consumer Goods companies responded that they have acquired a customer using a lead from Facebook. On the other hand, in the Banking / Insurance / Financial industry, the rate was much lower with only 33% of respondents saying that they acquired a customer trough Facebook.

![Where do we get our customers?](/assets/images/archive/blog/is-facebook-an-effective-marketing-tool-for-your-business-02.png)

It’s also interesting to note that it depends on whom you are dealing with. B2C companies, not surprisingly, have the highest success rate on Facebook. Companies dealing B2B report a slightly higher success rate on LinkedIn (Professional Network).

While these charts are a great reference, we always recommend our clients to explore different options. The majority of businesses may do very well on Facebook, others might be able to find a niche market on Pinterest or Google+. Facebook often attracts by size alone - while most of your customers already have a Facebook account, only a fraction are on Pinterest or Google+.

_Credits: HubSpot, Inc (2013 State of Inbound Marketing Research Report)_