ref: 28b01f6b4786ff6ac29d7c797b36aac528673d1c f-a.nz/_work/q-windows-adwords.md -rw-r--r-- 1.4 KiB
28b01f6b — Franz Geffke new project; new books; coding stats 8 months ago

#layout: page title: "Q-Windows Adwords" date: 2017-01-02 00:00:00 +0200 client: "qwindows" bg: malaysia cover: q-windows-13.jpg tags: "growth" introduction: "Growth optimization: cost down by 60%, enquiries up by 200%." featured: true

#The challenge

Google Adwords has allowed Q-Windows Malaysia to actively pursue new clients and drive more traffic to their new, mobile-ready website but only few visitors got in touch and ad expenses kept rising.

#What I did

{% include project-image.html caption="Landing Page: January 2017" image="q-windows-06.jpg" %}

In an effort to capture leads from Google Adwords and Facebook ads, I have come up with a custom landing page.

{% include project-image.html caption="Landing Page: April 2017" image="q-windows-13.jpg" %}

To maximize efficiency, I'm using analytics, heat mapping and traditional A/B testing to increase our conversion rate and thus maximize ROI on ad-spend. In the meantime, I'm reducing overall Google Adwords campaign cost and ensure we target the right audience, with matching keywords.

#The effects

We've seen improvements across the board:

  • Ad expenditure is down by 60% without impact on number of enquiries
  • Exit rate is down 21% (89% to 68%)
  • Average visit duration is up by 1.47 minutes
  • Conversion rate is at 7.2% for new visitors