~franz/f-a.nz

e52c0c035c5cd51a128c386bbceae82c1d1a3cd6 — Franz Geffke 4 years ago c0c1e2f
Commit local copy
325 files changed, 3165 insertions(+), 199 deletions(-)

M Gemfile
M Gemfile.lock
M _clients/filtafry-deutschland.md
M _clients/fitaseal.md
M _clients/global-entrepreneurship-week.md
M _clients/malaysian-german-society.md
M _clients/on-air-audio-studios.md
M _clients/panther-mpc.md
M _clients/q-windows-malaysia.md
M _clients/sky-hype.md
M _config.yml
A _dev/2015/2015-03-09-expressionengine-url-title-to-entry-id-on-channel-entries-tag.markdown
A _dev/2015/2015-03-11-expressionengine-categories-loop-filter-by-group-id-and-category-id.markdown
A _dev/2015/2015-03-18-retrieve-domain-favicon-with-google-s2.markdown
A _dev/2015/2015-04-09-expressionengine-php-error-non-static-method-should-not-be-called-statically.markdown
A _dev/2015/2015-04-11-bolt-cms-filter-entries-by-category.markdown
A _dev/2015/2015-04-19-bolt-cms-fatal-error-database-folder-does-not-exist.markdown
A _dev/2015/2015-05-08-Wordpress-MYSQL-Unknown-collation-utf8mb4_unicode_ci.markdown
R _dev/{app-is-damaged-and-cant-be-opened.md => 2017/app-is-damaged-and-cant-be-opened.md}
R _dev/{backup-remote-server-with-rsync-on-macos-and-linux.md => 2017/backup-remote-server-with-rsync-on-macos-and-linux.md}
R _dev/{expressionengine-mysql-5.7-this-is-incompatible-with-distinct.md => 2017/expressionengine-mysql-5.7-this-is-incompatible-with-distinct.md}
A _dev/2017/running-a-full-UASF-litecoin-node-on-ubuntu.md
R _dev/{update-macos-rsync-with-homebrew.md => 2017/update-macos-rsync-with-homebrew.md}
A _gist/2014/2014-01-07-is-facebook-an-effective-marketing-tool-for-your-business.markdown
A _gist/2015/2015-03-18-the-largest-expressionengine-sites.md
A _gist/2015/2015-03-25-inbound-marketing-how-to-get-started-in-5-minutes.md
A _gist/2015/2015-04-10-your-own-real-estate-website-does-not-have-to-cost-a-fortune-expressionengine-development.md
A _gist/2015/2015-04-13-calculate-inbound-marketing-lead-acquisition-cost-savings-vs-ppc-advertising.md
A _gist/2015/2015-05-02-reach-your-twitter-target-audience-at-the-right-time.md
A _gist/2015/2015-05-09-the-4-stages-of-a-successful-inbound-marketing-campaign.md
A _gist/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining.md
R _gist/{ethereum-gpu-mining-on-aws-ec2-in-2017.md => 2017/ethereum-gpu-mining-on-aws-ec2-in-2017.md}
R _gist/{install-these-two-privacy-enhancing-browser-plugins.md => 2017/install-these-two-privacy-enhancing-browser-plugins.md}
R _gist/{start-using-a-vpn.md => 2017/start-using-a-vpn.md}
M _includes/footer.html
M _includes/header.html
M _includes/nav.html
M _includes/page-sidebar-nav.html
M _includes/project-image.html
M _includes/welcome_referral.html
M _layouts/index.html
R _layouts/{default.html => layout.html}
A _layouts/ly_flex.html
R _layouts/{page-clean.html => ly_page.html}
M _layouts/page.html
A _layouts/page_clean.html
A _layouts/page_flex.html
R _layouts/{page-sidebar.html => page_sidebar.html}
M _layouts/post.html
M _testimonials/doris-hafner.md
M _work/filtafry-franchisee-website.md
A _work/fitaseal-erp.md
M _work/q-windows-adwords.md
M _work/q-windows-website.md
M about.md
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M clients.html
M contact.html
M dev.html
M gist.html
M index.md
A pgp.md
M portfolio.html
M privacy.md
A sitemap.xml
M thanks.html
M work.html
M Gemfile => Gemfile +2 -0
@@ 18,6 18,8 @@ gem "minima"
# Asset pipeline https://github.com/jekyll/jekyll-assets
gem "jekyll-assets"

gem "jekyll-paginate-v2"

# If you want to use GitHub Pages, remove the "gem "jekyll"" above and
# uncomment the line below. To upgrade, run `bundle update github-pages`.
# gem "github-pages", group: :jekyll_plugins

M Gemfile.lock => Gemfile.lock +3 -0
@@ 31,6 31,8 @@ GEM
      sprockets (~> 3.3, < 3.7)
    jekyll-feed (0.8.0)
      jekyll (~> 3.3)
    jekyll-paginate-v2 (1.7.4)
      jekyll (~> 3.0)
    jekyll-sass-converter (1.5.0)
      sass (~> 3.4)
    jekyll-watch (1.5.0)


@@ 64,6 66,7 @@ DEPENDENCIES
  jekyll
  jekyll-assets
  jekyll-feed (~> 0.6)
  jekyll-paginate-v2
  minima

RUBY VERSION

M _clients/filtafry-deutschland.md => _clients/filtafry-deutschland.md +1 -1
@@ 1,5 1,5 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "Filtafry Deutschland GmbH"
date:   2016-06-01 00:00:00 +0200
client: "filtafry"

M _clients/fitaseal.md => _clients/fitaseal.md +1 -1
@@ 1,5 1,5 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "Fit-A-Seal GmbH"
date:   2016-06-01 00:00:00 +0200
client: "fitaseal"

M _clients/global-entrepreneurship-week.md => _clients/global-entrepreneurship-week.md +1 -1
@@ 1,5 1,5 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "GEW UK"
date:   2014-06-01 00:00:00 +0200
client: "gewuk"

M _clients/malaysian-german-society.md => _clients/malaysian-german-society.md +1 -1
@@ 1,5 1,5 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "Malaysian German Society"
date:   2016-02-01 00:00:00 +0200
client: "mgs"

M _clients/on-air-audio-studios.md => _clients/on-air-audio-studios.md +1 -1
@@ 1,5 1,5 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "On Air Audio Studios Inc."
date:   2016-01-01 00:00:00 +0200
client: "onair"

M _clients/panther-mpc.md => _clients/panther-mpc.md +1 -1
@@ 1,5 1,5 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "Panther MPC, Inc."
date:   2016-08-01 00:00:00 +0200
client: "panther"

M _clients/q-windows-malaysia.md => _clients/q-windows-malaysia.md +1 -1
@@ 1,5 1,5 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "Q-Windows Malaysia"
date:   2017-01-01 00:00:00 +0200
client: "qwindows"

M _clients/sky-hype.md => _clients/sky-hype.md +3 -3
@@ 1,12 1,12 @@
---
layout: page-sidebar
layout: page_sidebar
title:  "Sky-Hype AG"
date:   2016-01-01 00:00:00 +0200
client: "skyhype"
introduction: "Sky-Hype.com is the first, free international property portal with a powerful metasearch engine that already connects you to over 200 million properties and agents around the world."
city: Kirchberg
city: St.Gallen
country: Switzerland
map: "9.376071,47.423811"
map: "9.3740184,47.4248543"
web: sky-hype.com
categories: digital
since: 2014

M _config.yml => _config.yml +11 -4
@@ 7,9 7,16 @@ bitcoin: 1MfbsSexrSb74ZDQPqMrKGzZhRubHZBkCB
# Build settings
markdown: kramdown
theme: minima

pagination:
  enabled: true
  per_page: 10
  permalink: '/page/:num/'

gems:
  - jekyll-feed
  - jekyll-assets
  - jekyll-paginate-v2

exclude:
  - Gemfile


@@ 25,16 32,16 @@ collections:
collections:
  gist:
    output: true
    permalink: /gist/:path/
    permalink: /gist/:title/
  dev:
    output: true
    permalink: /dev/:path/
    permalink: /dev/:title/
  work:
    output: true
    permalink: /work/:path/
    permalink: /work/:title/
  clients:
    output: true
    permalink: /client/:path/
    permalink: /client/:title/
  testimonials:
    output: false


A _dev/2015/2015-03-09-expressionengine-url-title-to-entry-id-on-channel-entries-tag.markdown => _dev/2015/2015-03-09-expressionengine-url-title-to-entry-id-on-channel-entries-tag.markdown +43 -0
@@ 0,0 1,43 @@
---
layout: post
title:  "ExpressionEngine URL title to Entry ID on Channel Entries tag"
date:   2015-03-09 08:00:00
excerpt: "Display a channel entry based on the url title."
categories: ExpressionEngine
version: 2.9.1
packages: ExpressionEngine
source: https://stackoverflow.com/questions/16350344/url-title-to-entry-id-on-channel-entries-tag
sourcetitle: Peter Lewis on Stackoverflow
---

Display a channel entry based on the url title.

    {exp:channel:entries url_title="{last_segment}" dynamic="no" required_entry="yes" limit="1"}
       {title}
       {if no_results}No results...{/if}
    {/exp:channel:entries}

### Parameter

    url_title="{last_segment}"; {segment_1}; {segment_2}

Determines the segment which contains the url_title value.

    dynamic="no"

"The channel display engine sets some parameters dynamically, based on what is in the URL. There are times, however, where you do not want the parameters affected by what the URL contains. To override the dynamic nature of the channel tag, use dynamic="no"."

    required_entry="yes"

"This parameter tells the channel tag that it should expect the URL to contain a valid entry ID or a valid URL title. If an ID is not found in the URL, the tag will not display any data. Normally, the channel tag will show something, even if the URL doesn’t point to a particular entry. "

    limit="1"

The number of entries you'd like to output.

    {if no_results}No results...{/if}

Set a message in case ExpressionEngine does not find any channel entries.

[Wiki01]: https://ellislab.com/expressionengine/user-guide/add-ons/channel/channel_entries.html#dynamic
[Wiki02]: https://ellislab.com/expressionengine/user-guide/add-ons/channel/channel_entries.html#require-entry

A _dev/2015/2015-03-11-expressionengine-categories-loop-filter-by-group-id-and-category-id.markdown => _dev/2015/2015-03-11-expressionengine-categories-loop-filter-by-group-id-and-category-id.markdown +30 -0
@@ 0,0 1,30 @@
---
layout: post
title:  "ExpressionEngine categories loop: Filter by group_id and category_id"
date:   2015-03-11 08:00:00
excerpt: "Only show catgories in category_group 2 and exclude category with category_id 68"
categories: ExpressionEngine
version: 2.9.1
packages: ExpressionEngine
source:
sourcetitle:
---

In this example, we would like to achieve two things:

1. Only show categories in category_group 2
2. Exclude the category with category_id 68

```<div class="form-group">
  <label for="title">Categories</label>
  <select name="category[]" id="categories">
    {categories show_group="2"}
      {if {category_id} != 68}
        <option value="{category_id}"{selected}>
          {category_name}
        </option>
      {/if}
    {/categories}
  </select>
</div>
```

A _dev/2015/2015-03-18-retrieve-domain-favicon-with-google-s2.markdown => _dev/2015/2015-03-18-retrieve-domain-favicon-with-google-s2.markdown +25 -0
@@ 0,0 1,25 @@
---
layout: post
title:  "Retrieve a domain's favicon with Google S2"
date:   2015-03-18 08:00:00
excerpt: "It's easy and free to retrieve a favicon with Google S2"
categories: HTTP, HTML
version: 2.9.1
packages: HTTP, HTML
source:
sourcetitle:
---

Here's what you need to do:

```http://www.google.com/s2/favicons?domain=yourdomain.com
https://www.google.com/s2/favicons?domain=yourdomain.com
#replace yourdomain.com
```

This is how you use it:

```<img src="https://www.google.com/s2/favicons?domain=dkkma.com" alt="DKKMA Agency">
```

Finally, this is how it looks like: <img src="https://www.google.com/s2/favicons?domain=dkkma.com" alt="DKKMA Agency">

A _dev/2015/2015-04-09-expressionengine-php-error-non-static-method-should-not-be-called-statically.markdown => _dev/2015/2015-04-09-expressionengine-php-error-non-static-method-should-not-be-called-statically.markdown +49 -0
@@ 0,0 1,49 @@
---
layout: post
title:  "ExpressionEngine PHP Error: Non-static method should not be called statically"
date:   2015-04-09 08:00:00
excerpt: "Message: Non-static method Mx_calc::usage() should not be called statically, assuming $this from incompatible context"
categories: PHP
version: 2.9.2
packages: PHP
source: "https://support.ellislab.com/bugs/detail/20352/plugins-through-php-warning-with-strict-errors-on"
sourcetitle: "Plugins through PHP warning with strict errors on…. "
---

### Problem

    A PHP Error was encountered
    Severity: 8192
    Message: Non-static method Mx_calc::usage() should not be called statically, assuming $this from incompatible context
    Filename: mx_calc/pi.mx_calc.php
    Line Number: 20

and

    A PHP Error was encountered
    Severity: Warning
    Message: Cannot modify header information - headers already sent by (output started at PATH/system/codeigniter/system/core/Exceptions.php:170)
    Filename: core/Common.php
    Line Number: 479

### Solution

In this case, we need to modify Mx_calc, as stated in the error message:

1. Go to /system/expressionengine/third_party/mx_calc/pi.mx_calc.php
2. Look for **function usage()** around line 61
3. Replace it with **public static function usage()**

#### Before

    function usage()
    {
    ob_start();
    ?>

#### After

    public static function usage()
    {
    ob_start();
    ?>

A _dev/2015/2015-04-11-bolt-cms-filter-entries-by-category.markdown => _dev/2015/2015-04-11-bolt-cms-filter-entries-by-category.markdown +24 -0
@@ 0,0 1,24 @@
---
layout: post
title:  "Bolt CMS: Filter entries by category"
date:   2015-04-11 08:00:00
excerpt: "Bolt CMS makes it easy to filter entries by category."
categories: PHP, "Bolt CMS"
version: 2.1.4
packages: PHP, Twig
source:
sourcetitle:
---

Bolt CMS makes it easy to filter entries by category. Here's how:

<script src="https://gist.github.com/franzos/13a7eb4ec60990c00447.js"></script>

Let's have a closer look at the individual elements and what they so.

- **blog** # is where you're getting the entries from (contenttypes.yml)
- **latest** # well, yeah. We want the latest entries!
- **10** # number of entries you'd like to show, assuming you have that many
- **where** # serves as a condition
- **entry_categories** # the group of categories we're pulling from (taxonomy.yml)
- **Development** # FINALLY set the category you'd like to show

A _dev/2015/2015-04-19-bolt-cms-fatal-error-database-folder-does-not-exist.markdown => _dev/2015/2015-04-19-bolt-cms-fatal-error-database-folder-does-not-exist.markdown +22 -0
@@ 0,0 1,22 @@
---
layout: post
title:  "Bolt - Fatal Error: The database folder does not exist."
date:   2015-04-19 08:00:00
excerpt: "The database folder does not exist.  Make sure it's present and writable to the user that the webserver is using."
categories: PHP, "Bolt CMS"
version: 2.1.4
packages: PHP, Twig
source:
sourcetitle:
---

    Bolt - Fatal Error
    The database folder /path/to/database does not exist. Make sure it's present and writable to the user that the webserver is using. This is a fatal error. Please fix the error, and refresh the page. Bolt can not run, until this error has been corrected.

If you've ever seen this error, chances are that you moved Bolt CMS either to a new directory or a new server. You may have noticed that the database folder path mentioned in the error message actually points to your old database, even though Bolt is now running under a different path.

The good news is, it takes only 5 seconds to resolve this issue.

1. Open the 'app' folder within the Bolt root folder
2. Look for the 'cache' folder and clear out all contents
3. Reload - Celebrate!

A _dev/2015/2015-05-08-Wordpress-MYSQL-Unknown-collation-utf8mb4_unicode_ci.markdown => _dev/2015/2015-05-08-Wordpress-MYSQL-Unknown-collation-utf8mb4_unicode_ci.markdown +25 -0
@@ 0,0 1,25 @@
---
layout: post
title:  "Wordpress MYSQL import fails with Unknown collation: 'utf8mb4_unicode_ci'"
date:   2015-04-19 08:00:00
excerpt: "MYSQL import fails with ERROR: Unknown collation: 'utf8mb4_unicode_ci'"
categories: PHP, Wordpress
version: 4.2.2
packages: PHP
source:
sourcetitle:
---

If your MYSQL database import fails with **Unknown collation: 'utf8mb4_unicode_ci'** after the latest Wordpress update 4.2.2, chances are that you are running a MYSQL server version 5.5.2 or below. With the most recent update, Wordpress changed their encoding standard from **utf8** to **utf8mb4**, which is only supported starting with MYSQL server version 5.5.3 which was released in 2010.

We strongly advise that you update your MYSQL server to version 5.5.3 or higher. If for any reason you are unable to do so, you can export your MYSQL database in a legacy format:

1. Open PHPMYADMIN on your local development server
2. Open your Wordpress database
3. Go to 'Export' and select the 'Custom' export method
4. Look for 'Database system or older MySQL server to maximize output compatibility with:' and select **MYSQL40**
5. Export the database as usual

![Export MYSQL Database in legacy format]({{ site.dev_img }}utf8mb4_unicode_ci.png)

You can now import the database on your old MYSQL server. We've tested this on a client's MYSQL server running at version 5.1.73.

R _dev/app-is-damaged-and-cant-be-opened.md => _dev/2017/app-is-damaged-and-cant-be-opened.md +1 -1
@@ 1,6 1,6 @@
---
title: "... is damaged and can’t be opened. You should move it to the Trash."
layout: page
layout: post
version: macOS 10.12 Sierra
os:
  - macOS

R _dev/backup-remote-server-with-rsync-on-macos-and-linux.md => _dev/2017/backup-remote-server-with-rsync-on-macos-and-linux.md +1 -1
@@ 1,6 1,6 @@
---
title: Backup a remote server with Rsync on macOS or Linux
layout: page
layout: post
version:
os:
  - macOS

R _dev/expressionengine-mysql-5.7-this-is-incompatible-with-distinct.md => _dev/2017/expressionengine-mysql-5.7-this-is-incompatible-with-distinct.md +1 -1
@@ 1,6 1,6 @@
---
title: "ExpressionEngine and MySQL 5.7: this is incompatible with DISTINCT"
layout: page
layout: post
version: 2.9.2
os:
  - macOS

A _dev/2017/running-a-full-UASF-litecoin-node-on-ubuntu.md => _dev/2017/running-a-full-UASF-litecoin-node-on-ubuntu.md +119 -0
@@ 0,0 1,119 @@
---
title: "How-To run a UASF Litecoin Node on Ubuntu"
layout: post
os:
  - Linux
date: 2017-04-10 00:00:00 +0200
categories: dev
---

## Minimum Requirements

- (Ubuntu) Linux System with 2GB+ RAM
- 16GB free disk space (current DB size 7.48 GB, April 17)
- Broadband internet

For AWS EC2 based servers, I recommend type t2.small (1vCPU, 2GB) with 20GB of instance storage.

## Instructions

### Update Ubuntu

Before you do anything, make sure Ubuntu system is up to date:

`sudo apt-get update -y && sudo apt-get upgrade -y && sudo reboot`

### Set-up Litecoin Node

These instructions assume that you're running an Ubuntu Server 16.04 LTS though this should work on almost any 64bit Linux machine.

#### 1) Download the latest version

`wget https://download.litecoin.org/litecoin-0.13.2/linux/litecoin-0.13.2-x86_64-linux-gnu.tar.gz`

You can find the latest download links on the Litecoin website [https://litecoin.org/](https://litecoin.org/#download). Look for the 64bit Linux client. If there's a newer release than 0.13.2, make sure you update all paths accordingly.

#### 2) Extract the download

`tar -xvf litecoin-0.13.2-x86_64-linux-gnu.tar.gz`

#### 3) Add UASF signaling

`mkdir ~/.litecoin && echo "uacomment=UASF-SegWit-BIP148" >> ~/.litecoin/litecoin.conf`

#### 4) Autolaunch

`crontab -e`

If you're prompted for an editor, I'd suggest 2) /bin/nano. Once you're in, simply add the following line at the bottom of your crontab and exit with CTRL+C.

`@reboot ~/litecoin-0.13.2/bin/litecoind -daemon`

#### 5) Reboot

`sudo reboot`

After the reboot, simply enter `top` in your terminal. The process `litecoind` should be listed at the top, with a CPU consumption of up to 99.9%. At this point, the node is synchronising the blockchain.

#### 6) Verify

As a last step, we'll need to verify that our new Litecoin node is signaling UASF and connects to the internet.

`./litecoin-0.13.2/bin/litecoin-cli getnetworkinfo`

Here's what you should be looking for:

    {
      "version": 130200,
      "subversion": "/Satoshi:0.13.2(UASF-SegWit-BIP148)/",
      "protocolversion": 70015,
      "localservices": "000000000000000d",
      "localrelay": true,
      "timeoffset": 0,
      "connections": 8,
      "networks": [
        {
          "name": "ipv4",
          "limited": false,
          "reachable": true,
          "proxy": "",
          "proxy_randomize_credentials": false
        },
        {
          "name": "ipv6",
          "limited": false,
          "reachable": true,
          "proxy": "",
          "proxy_randomize_credentials": false
        },
        {
          "name": "onion",
          "limited": true,
          "reachable": false,
          "proxy": "",
          "proxy_randomize_credentials": false
        }
      ],
      "relayfee": 0.00100000,
      "localaddresses": [
      ],
      "warnings": ""
    }

Based on this output, we can verify that we're signaling UASF `0.13.2(UASF-SegWit-BIP148)` and that we're connected to the internet via ipv4 and ipv6.

#### 7) Open Ports

Finally, make sure that port 8333 is open. There are some great, easy to follow instructions on [bitcoin.org](https://bitcoin.org/en/full-node#enabling-connections).


### Comments and donations

If you have a comment / question / idea / run your own node, drop me a mail at [litecoin@f-a.nz](mailto:litecoin@f-a.nz) or send me a tweet [twitter.com/f_anzs](https://twitter.com/f_anzs). For donations, use `LXaRSNPEazHZzZ48YdVYiumV9dvmSeQw3C` (LTC) and `17HXMSFuxbZ4cScKif4fj5QtESz8HdZ7Bo` (BTC).

#### Running nodes

_Last update: 2017-04-10_

`52.59.225.35` - (BTC) Satoshi:0.13.2(UASF-SegWit-BIP148)
<br>`54.93.180.33` - (LTC) Satoshi:0.14.0(UASF-SegWit-BIP148)

R _dev/update-macos-rsync-with-homebrew.md => _dev/2017/update-macos-rsync-with-homebrew.md +1 -1
@@ 1,6 1,6 @@
---
title: "Update MacOS Sierra rsync with Homebrew"
layout: page
layout: post
version: macOS 10.12.2 Sierra
os:
  - macOS

A _gist/2014/2014-01-07-is-facebook-an-effective-marketing-tool-for-your-business.markdown => _gist/2014/2014-01-07-is-facebook-an-effective-marketing-tool-for-your-business.markdown +22 -0
@@ 0,0 1,22 @@
---
layout: post
title:  "Is Facebook an effective marketing tool for your business?"
date:   2014-01-07 08:00:00
category:
- Social Media
- Inbound Marketing
excerpt: "In a survey published in 2013, 73% of Retail / Wholesale / Consumer Goods companies responded that they have acquired a customer using a lead from Facebook."
cover: is-facebook-an-effective-marketing-tool-for-your-business.jpg
---

![Where do we get our customers?](/assets/images/archive/blog/is-facebook-an-effective-marketing-tool-for-your-business-01.png)

In a survey published in 2013, 73% of Retail / Wholesale / Consumer Goods companies responded that they have acquired a customer using a lead from Facebook. On the other hand, in the Banking / Insurance / Financial industry, the rate was much lower with only 33% of respondents saying that they acquired a customer trough Facebook.

![Where do we get our customers?](/assets/images/archive/blog/is-facebook-an-effective-marketing-tool-for-your-business-02.png)

It’s also interesting to note that it depends on whom you are dealing with. B2C companies, not surprisingly, have the highest success rate on Facebook. Companies dealing B2B report a slightly higher success rate on LinkedIn (Professional Network).

While these charts are a great reference, we always recommend our clients to explore different options. The majority of businesses may do very well on Facebook, others might be able to find a niche market on Pinterest or Google+. Facebook often attracts by size alone - while most of your customers already have a Facebook account, only a fraction are on Pinterest or Google+.

_Credits: HubSpot, Inc (2013 State of Inbound Marketing Research Report)_

A _gist/2015/2015-03-18-the-largest-expressionengine-sites.md => _gist/2015/2015-03-18-the-largest-expressionengine-sites.md +49 -0
@@ 0,0 1,49 @@
---
layout: post
title:  "The 20 Largest ExpressionEngine Sites"
date:   2015-03-18 08:00:00
category: Development
excerpt: "All of the 20 largest ExpressionEngine sites are based in the United States."
cover: the-20-largest-expressionengine-sites-2015.jpg
author: Franz Geffke
---

In over 6 years of developing with and for ExpressionEngine, we've found it to be one of the most flexible and powerful CMS systems around. To proof just how powerful ExpressionEngine is, we've assembled a list of the 20 largest ExpressionEngine sites, based on their [Quantcast][quantcast] rating.

### Results

| | Domain | Company | Quantcast | Alexa | Visits* |
|--|------------------------------------------------------------|:--------------------------------:|:-----------:|:-------:|------:|
| <img src="https://www.google.com/s2/favicons?domain=thechive.com"> | <del>advertise.thechive.com</del> | <del>RESIGNATION MEDIA LLC</del> | <del>145</del> | <del>1071</del> | <del>11,177,000</del> |
| <img src="https://www.google.com/s2/favicons?domain=visit.today.com"> | visit.today.com <br> events.today.com | Today | 205 | 1146 | 11,463,000 |
| <img src="https://www.google.com/s2/favicons?domain=publicpolicy.verizon.com"> | publicpolicy.verizon.com | Verizon Trademark Services LLC | 293 | 591 | 19,698,000 |
| <img src="https://www.google.com/s2/favicons?domain=democrats.org"> | democrats.org | DNC Services Corporation | 571 | 34659 | 599,700 |
| <img src="https://www.google.com/s2/favicons?domain=www9.toysrus.com"> | <del>www9.toysrus.com</del> | <del>Geoffrey LLC</del> | <del>736</del> | <del>1264</del> | <del>12,086,000</del> |
| <img src="https://www.google.com/s2/favicons?domain=infocus.gettyimages.com"> | infocus.gettyimages.com | Getty Images Inc | 849 | 1833 | 6,684,600 |
| <img src="https://www.google.com/s2/favicons?domain=mynewsletterbuilder.com"> | mynewsletterbuilder.com | Blue House Works Inc | 907 | 77068 | 286,700 |
| <img src="https://www.google.com/s2/favicons?domain=pizzahut.com"> | order.pizzahut.com | Pizza Hut Inc | 961 | 2475 | 6,018,600 |
| <img src="https://www.google.com/s2/favicons?domain=help.verticalresponse.com"> | help.verticalresponse.com | VerticalResponse | 1055 | 5336 | 2,776,600 |
| <img src="https://www.google.com/s2/favicons?domain=altpress.com"> | altpress.com | Alternative Press | 1118 | 19298 | 1,006,400 |
| <img src="https://www.google.com/s2/favicons?domain=fodors.com"> | fodors.com | Random House LLC | 1261 | 5495 | 2.257,500 |
| <img src="https://www.google.com/s2/favicons?domain=eeorigin.barackobama.com"> | eeorigin.barackobama.com | Organizing for Action | 1265 | 38672 | 651,800 |
| <img src="https://www.google.com/s2/favicons?domain=lenovo.com"> | blog.lenovo.com | Lenovo Group | 1494 | 564 | 20,576,000 |
| <img src="https://www.google.com/s2/favicons?domain=lostlettermen.com"> | lostlettermen.com | VaynerStudios, LLC | 1670 | 54714 | 554.275 |
| <img src="https://www.google.com/s2/favicons?domain=smilereminder.comm"> | smilereminder.com |  | 2015 | 47529 | 412,766 |
| <img src="https://www.google.com/s2/favicons?domain=id.garmin.com"> | id.garmin.com <br> ph.garmin.com <br> developer.garmin.com | Garmin Ltd. | 2501 | 1717 | 9,000,700
| <img src="https://www.google.com/s2/favicons?domain=saleshub.trendmicro.com"> | saleshub.trendmicro.com | Trend Micro  Inc. | 2581 | 6369 | 2,527,600 |
| <img src="https://www.google.com/s2/favicons?domain=pb.com"> | <del>pb.com</del> | <del>Pitney Bowes Inc</del> | <del>2643</del> | <del>8042</del> | <del>2,300,000</del> |
| <img src="https://www.google.com/s2/favicons?domain=religionnews.com"> | religionnews.com | Religion News LLC | 3075 | 42254 | 516,600 |
| <img src="https://www.google.com/s2/favicons?domain=lohud.com"> | mediasolutions.lohud.com | Journal News Media Group | 3284 | 25199 | 771,700 |

_Last update on 20th March 2015; Data collected on 18th March 2015; *Visits in the last 30 days. The number of visits differs from visitors. Visits includes multiple visits from the same individual._

### Findings

- 20 / 20 sites are based in the United States
- 20 / 20 sites use Google Analytics
- 17 / 20 sites are running on Apache
- 12 / 20 use Akamai CDN

With over 20,000,000 visits / month, sites like blog.lenovo.com need to keep up with around **28,000 visits per hour**. **Can your CMS do that?**.

[quantcast]:https://www.quantcast.com/

A _gist/2015/2015-03-25-inbound-marketing-how-to-get-started-in-5-minutes.md => _gist/2015/2015-03-25-inbound-marketing-how-to-get-started-in-5-minutes.md +133 -0
@@ 0,0 1,133 @@
---
layout: post
title:  "Inbound Marketing How-To: Getting Started in 5 Minutes"
date:   2015-03-25 08:00:00
category:
  - Social Media
  - Inbound Marketing
tags:
  - 'Inbound Marketing'
  - 'How-To'
excerpt: "If you are a busy person, and I’m sure you are, this how-to will help you get started with Inbound Marketing without spending too much of your valuable time AND money."
cover: inbound-marketing-how-to-get-started-in-5-minutes.jpg
author: Franz Geffke
---

If you are a busy person, and I’m sure you are, this how-to will help you get started with Inbound Marketing without spending too much of your valuable time AND money.

Let’s start with the most important question:

## What can Inbound Marketing do for you?

Essentially, inbound marketing is the opposite of outbound marketing. Rather than reaching out to your prospects via email, phone or advertisement, you are aiming to get to the point, where prospects reach out to you.

<hr/>

## What is Inbound Marketing?

- Personalized: Targeted, quality content that answers prospects and customers questions and needs.
- Multi-Channel: Reach prospects where they are and want to interact with you.
- Timing &amp; Analytics: Publish the right content at the right time and measure the reach (Number of visits, shares)

<hr/>

## What does Inbound Marketing look like in action?

There are a total of 4 stages:

### 1. Attract

#### Website
Your website is likely the most important tool when it comes to inbound marketing. It’s critical that all content is easy to understand and relevant - try not to go into too much detail on the first page but instead focus on answering the questions that are on your prospects mind.

#### Blog
Having a great website is not enough. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

#### Keywords / SEO
Use keywords and phrases that your prospects use to find you or a close competitor on Google. Don’t hesitate to ask your customers how they found you and listen carefully what sort of problems they are looking to solve - there’s something to write about right there!

#### Social Publishing
Share your content to maximize reach. Concentrate on 1-2 social networks where your prospects spend most of their time. Do not try to do everything, everywhere. It’s only natural that one network will work better for you than another.

### 2. Convert

#### Call to Action
Calls-to-action are buttons or links that encourage your visitors to take action. Make them stand out - do not hesitate to experiment with the design, wording or placement.

“Download your free Inbound Marketing Guide”

#### Landing Pages
When a visitor clicks on a call-to-action button or link, they should be taken to a landing page. Your landing page should focus on a single product or service - your goal is, to collect your visitor’s details.

#### Forms
In order for visitors to become leads, they must fill out a form and submit their information. Don’t overwhelm them with a long list of questions but keep it simple and collect only what you really need to get the process rolling.

### 3. Close

#### Email
If your prospect is not ready to become a customer, a series of useful, educational emails can builds trust and help the prospect become ready to buy.

_We usually refer to that as drip marketing campaign_

![Drip Campaign Overview](/assets/images/archive/blog/inbound-marketing-how-to-get-started-in-5-minutes-01.png)

Salesforce Pardot: [The Basics of Drip Campaigns][1]

#### CRM
Keep track of all contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time.

_Tip: Integrate your website and CRM to automatically add leads to your sales funnel._

### 4. Delight
Our inbound journey doesn’t end after you’ve closed the deal. After all, a happy customer may may not only send more business your way but will also talk about you - to other potential prospects.

We will talk more about this in our next article.

<hr/>

## Next Step
Now that we know a bit more about inbound marketing, let’s look at what you should do to get started:

### 1. Research

1. Have a good look at your existing customer base
- How did they find you?
- Why are they working with you?
2. Have a look at your website
- Is your content relevant and enticing?
- Do you already have any sort of call-to-action? Do they work?
- Is it easy for a visitor to get in touch with you?
- Does your website work on mobile devices?

3. Check out your analytics
- Where do your visitors come from?
- Which pages of your website perform the best?
- Where and when do people leave your website? Find out why.

#### Don’t have analytics software?

For your website, Check out [Google Analytics][2] and [Google Webmaster Tools][3]. If you are willing to invest a few bucks a month, I’d suggest having a look at the excellent [GoSquared][4] (Much easier to use! DKKMA clients get free access!)

If you’d like to find out about your social media stats, Facebook, Twitter and Google+, each have their own, free, built-in analytics tools.

### 2. Action

1. Come up with a list of headlines and set a publishing schedule for those. If you’re really busy, start with two posts a month. Alternatively you may hire a copywriter to do that for you.
- It’s important that you stick to your schedule. Inbound Marketing is only effective if you publish regularly.
- It is also important to remember that your content should not focus on selling but educating. Don’t talk too much about yourself.
2. Create a landing page for your most important product or service and link to it from the product / service page on your website. Keep making small changes every once in a while to see how they affect the conversion rate (number of visitors / number of people that get in touch).
3. Start using a tool such as Hootsuite to streamline your social media efforts. It’s easy to share or schedule a post and to publish to all networks at once.

If you are just getting started with inbound marketing, you probably don’t have enough data to make an informed decision what channel to focus on. If that’s the case, have a look at where other industries acquire their customers: [Is Facebook an effective marketing tool for your business?][5]

<hr/>

## Conclusion

This concludes our first post, in a series of how-to’s. Feel free to ask questions in the comments below.

[1]: https://www.pardot.com/infographic/basics-drip-campaigns-infographic/
[2]: https://www.google.com/analytics/
[3]: https://www.google.com/webmasters/tools/
[4]: https://www.gosquared.com/
[5]: https://www.dkkma.com/blog/entry/is-facebook-an-effective-marketing-tool-for-your-business/

A _gist/2015/2015-04-10-your-own-real-estate-website-does-not-have-to-cost-a-fortune-expressionengine-development.md => _gist/2015/2015-04-10-your-own-real-estate-website-does-not-have-to-cost-a-fortune-expressionengine-development.md +84 -0
@@ 0,0 1,84 @@
---
layout: post
title:  "Here's Why Your Own Real Estate Website Doesn't Have To cost a Fortune"
date:   2015-04-10 08:00:00
category:
- Development
- Business
excerpt: "If you are in the real estate business, you know how important it is to get your properties noticed. With the help of ExpressionEngine, we can built your dream real estate website within your budget."
cover: your-own-real-estate-website-does-not-have-to-cost-a-fortune-expressionengine-development.jpg
newsletter: false
author: Franz Geffke
---

If you are the in real estate business, you know how important it is to get your properties noticed. Great looking images, video material and an established background help with that. Unfortunately your options are often limited:

- You have to **rely on third party companies** to host your properties
- **You’re paying a lot of money** for them to do so
- Most of these portals are **not very streamlined**
- They **don't have the features you want**
- You’re **listed along with your biggest competitor**
- As soon as your listing expires, **your company disappears**

**There is a better option!**

It may sound crazy at first but I’m sure you’ve already toyed with the idea of setting up you own property portal / real estate website. Many larger players do just that because they are well aware of the limitation of other solutions. This is especially evident if you’re selling luxury properties. The ‘usual’ portal just can’t transport the image you and your clients are looking for.

Of course, the first thing that comes to mind is cost: Let me convince you why your own, niche real estate website may be the **best investment you’ve ever made** and why it **won’t cost nearly as much** as you’re probably imagining.

## Why you need your own Real Estate Website now

Let’s start with the good stuff: Having your own real estate website comes with a huge number of benefits. I would argue that the most important benefit is, that you’re in a position to establish yourself as a leader in your own niche, with your own branding, your way.

- Establish yourself as a **leader in your niche** (ex. Luxury Properties)
- Brand the hell out of it! **It’s your website, your rules**
- Have the features you’ve always wanted: High-resolution images, HD Video, Beautiful Maps
- Don’t ever pay another company to host your properties ever again
- Make it as easy as possible for a prospect to get in touch with you

## Why your own Real Estate Website won't cost as much as you imagine

### Real Estate Website Development
Hiring and dealing with a designer and developer can cost a lot of time and money. While this still holds true, it may surprise you that **you will soon start saving money**: Rather than developing your portal from scratch, we use a framework called [ExpressionEngine][expressionengine]. Think of it as the base to get us started: It already comes with the structure to hold and manage your data, enables user management and keep the site secure. The best, neither you nor your agents will ever realize what your website is running on because the experience is **100% customizable** to suit your needs.

### Real Estate Website Maintenance
Apart from the initial development cost, you’re also thinking about future maintenance. Let me re-assure you, aside from the hosting and basic maintenance that any website requires, you’re basically set. This is because the framework we’re using to develop your real estate website comes with **strong commercial support** and regular updates. Talking about ExpressionEngine 2.0 which was released in 2009 - by now you would have already received **6 years worth of free updates**, just for paying a one-time licensing fee of $299 USD.

Imagine how much it would cost to get a developer to constantly update his own, in-house solution? Much, much more. Not to mention that if that developer disappears, your site is basically history.

### 5 Reasons for ExpressionEngine
So, why would you go with ExpressionEngine? ExpressionEngine has proven itself as a powerful platform. It’s fast, completely customizable, and secure and comes with commercial support. That means, if ever anything goes wrong and we can’t fix it, EllisLab, the company behind ExpressionEngine, will stand by and help us figure this out.

- A powerful platform, able to **handle millions of hits a month**
- A stable base, **high security standards** and strong vendor support
- **Save money** compared with starting from scratch
- Free software updates till the next major update (Version 2.* since 2009)
- **100% Customizable**

You may wonder whether there is a catch. No. Almost everything is possible. Think of subscriptions. Think of HD property videos. Think of beautiful images and image galleries to showcase the properties that you're looking to sell.

I hope I sparked your curiosity! If yes, please read on. I’m going to answer some of the most common questions we receive:

### How long does it take to develop the website?
It depends on your individual requirements but no less than 3 weeks. Here's how the planning, design and development process looks like:

#### 1. Initial research
We want to know more about **your company, your goals and the people you work with**. It’s important for us to better understand your customer as to work out the most suitable solution, both in terms of branding and functionality.

#### 2. Mockup
Once we know more about your business and the direction we’re going to take, we will start working on an initial mockup. At every step of the way, we get you input to see whether there’s anything you’d like to change. Only once you’re completely satisfied with the design, we will move on to step 3.

#### 3. Development
At this point of time, we have everything to get started. Give us around 1-2 weeks, depending on the complexity of the before we can showcase the initial prototype.

#### 4. Pre-Launch
Give us another week to make sure everything works 100%. During this time, you will be able to follow the development trough a private URL. You’ll also be able to invite your property agents to try out the new platform to get initial feedback. We will stand by to answer any of your questions and help you make the most of the platform. You’ll be publishing new properties in no time!

#### 5. Launch
If you already have an existing client base, it’s time to get the word out. We will help you kick off a marketing campaign to not only inform existing clients about the new platform but also to excite new, potential clients for your services.

## Conclusion
If you want to find out more about having your own, ExpressionEngine based real estate website, we'd be happy to provide you with additional details and an individual quote. [Request additional information now][request]

[expressionengine]: /services/expressionengine-developer/
[request]: /contact/

A _gist/2015/2015-04-13-calculate-inbound-marketing-lead-acquisition-cost-savings-vs-ppc-advertising.md => _gist/2015/2015-04-13-calculate-inbound-marketing-lead-acquisition-cost-savings-vs-ppc-advertising.md +38 -0
@@ 0,0 1,38 @@
---
layout: post
title:  "Calculate Inbound Marketing Lead Acquisition Cost Savings vs. PPC Advertising"
date:   2015-04-13 08:00:00
category:
  - Inbound Marketing
  - Productivity
tags:
  - 'Inbound Marketing'
  - 'Lead Acquisition Cost'
excerpt: "Easily calculate and compare the cost to acquire a lead via inbound marketing compared to traditional channels such as PPC (pay per click)."
cover: calculate-inbound-marketing-lead-acquisition-cost-savings-vs-ppc-advertising.jpg
newsletter: true
author: Franz Geffke
---

If you are not living behind the moon, you have probably already heard of [inbound marketing][inbound] and it’s numerous benefits. The reason for it’s recent success is, that buyers simply do not want to be told what to buy but rather venture out themselves to find the most suitable product or service. That’s where inbound marketing shines in comparison to outbound marketing, which is basically all about reaching out and trying to make a sale. You know, cold calls, email blasts, TV ads, PPC.

As such, inbound marketing is often being praised for having a much lower lead acquisition cost compared to traditional outbound marketing such as PPC (pay per click) advertisement. That’s because the core of a successful inbound marketing is the creation of valuable, relevant content that attracts, educated and hopefully converts visitors.

Also, unlike PPC advertisement, your money doesn’t disappear in Google’s growing wallet but much rather becomes an asset in form of content. Once your PPC campaign stops, traffic stops. However, with inbound marketing, traffic will continue to grow and quality content often receives clicks months and even years after it’s been published. How cool is that?

Since we are all businessman, what we really care about are stats - lot’s of them!

## Calculation

I’ve taken the time to put together a spreadsheet that will help you calculate and compare the cost to acquire a lead via inbound marketing compared to PPC. Since you probably already have some data from a previous PPC campaign, simply enter your monthly spending and the average number of leads you have been able to acquire.

If you have no data to start with, you can still play around to find out about the worst and best case scenario. In any case, we usually expect the lead acquisition cost to drop by around 50%.

![Spreadhsheet to calculate lead acquisition cost savongs in comparison to PPC advertising such as Google Adwords](/assets/images/archive/blog/calculate-inbound-marketing-lead-acquisition-cost-savings-vs-ppc-advertising-01.png)

### Download

[Preview and download the file from Google Docs][spreadsheet]. Simply go to File > Download As > Microsoft Excel. (You do not need to have a Google Account to download the document.)

[inbound]: /blog/entry/inbound-marketing-how-to-get-started-in-5-minutes/
[spreadsheet]: https://docs.google.com/spreadsheets/d/1-N0vYWKF4cUZlJhvty5TJ796H4Nqng66j0yfszLnSqQ/edit?usp=sharing

A _gist/2015/2015-05-02-reach-your-twitter-target-audience-at-the-right-time.md => _gist/2015/2015-05-02-reach-your-twitter-target-audience-at-the-right-time.md +86 -0
@@ 0,0 1,86 @@
---
layout: post
title:  "3 Steps: How To Reach Your Twitter Target Audience At The Right Time"
date:   2015-05-02 08:00:00
category:
  - Inbound Marketing
  - Social Media
tags:
  - 'Social Media'
  - 'Inbound Marketing'
excerpt: "Here's how you make sure that your tweets are seen and reach the maximum number of people."
cover: reach-your-twitter-target-audience-at-the-right-time.jpg
newsletter: true
author: Franz Geffke
---

Let’s face it: Twitter is an incredibly busy network. Every second around 6,000 Tweets are send out to the world. On the busiest day in Twitter history, the number of Tweets totaled 500 million. With that in mind, how do you make sure that your Tweets are seen and reach the maximum number of people?

## 1. Find Out When Your Followers Are Active

To ensure that you maximize your reach, you need to tweet when most of your followers are active. Here’s how you can find out when to tweet (+ how to automatically apply your ideal schedule to your Buffer account):

1. Visit [followerwonk.com][followerwonk]
2. Enter your Twitter account name
3. Select ‘analyze their followers'

![Analyze your Twitter Audience](/assets/images/archive/blog/reach-your-twitter-target-audience-at-the-right-time-01.png)

This chart breaks down the hourly Twitter activity of our followers.

![Most active hours of DKKMA's followers](/assets/images/archive/blog/reach-your-twitter-target-audience-at-the-right-time-02.png)

Most of our followers are active between 4 p.m. and 7 p.m. (UTC +2); 10 a.m. and 1 p.m. (UTC -4). That’s because the majority of our followers are based in the US.

## 2. Schedule Your Tweets To Be Most Effective

We decided to tweet 6 times a day. Our schedule works out to be

1. 4.20 p.m. (UTC +2); 10.20 a.m. (UTC +4)
2. 4.42 p.m. (UTC +2); 10.42 a.m. (UTC +4)
3. 5.03 p.m. (UTC +2); 11.03 a.m. (UTC +4)
4. 5.24 p.m. (UTC +2); 11.24 a.m. (UTC +4)
5. 1.03 a.m. (UTC +2); 07.03 p.m. (UTC +4)
5. 1.38 a.m. (UTC +2); 07.38 p.m. (UTC +4)

If you are using Buffer, you can automatically copy your ideal schedule. Simply set the number of times you’d like to tweet per day and press ‘Schedule at Buffer’. If you do not see the button, you will be prompted to sign in with Twitter first.

![Automatically create a schedule in Buffer](/assets/images/archive/blog/reach-your-twitter-target-audience-at-the-right-time-03.png)

### Pro Tip #1: Don't Over Automate

A word of caution: Do not post too frequently and only share content you and your audience genuinely cares about. We strongly advise against RSS feeds (automatic posting) unless it’s your own blog's feed.

### Pro Tip #2: Schedule Your Tweet With Twitter

There are a lot of great tools that help you schedule tweets. The two most popular ones are [Buffer][Buffer] and [Hootsuite][Hootsuite]. However, if you prefer not to use any third party tools, you can schedule tweets from within Twitter. Here's how:

Visit [ads.twitter.com][Twitter Ads] and look for **Creatives** > **Tweets**

![Schedule a Tweet on Twitter](/assets/images/archive/blog/reach-your-twitter-target-audience-at-the-right-time-05.png)

Now you can compose and schedule your tweet:

![Schedule a Tweet on Twitter](/assets/images/archive/blog/reach-your-twitter-target-audience-at-the-right-time-06.png)

## 3. Optimize Your Twitter Schedule

It’s important to remember that these times are subject to change. Make sure that you come back regularly to make adjustments. You can keep track of your past performance at [analytics.twitter.com][analytics].

### Pro Tip #3: Find Out When Others Tweet

It's always a good idea to find out when others in your industry tweet. This is great, especially if you're looking to reach a similar audience. In this case we have a quick look at HubSpot's account:

![Most active hours of HubSpot's Twitter account](/assets/images/archive/blog/reach-your-twitter-target-audience-at-the-right-time-04.png)

Most of HubSpot's tweets are sent between 3 p.m. and 1 a.m. (UTC +2) or 9 a.m. and 7 p.m. (UTC -4). Interestingly, the majority of these tweets are directed at individual users. The number of regular tweets stays consistent throughout the day and night. We can only assume that this is because they are aiming to reach a global audience.

## Share Your Experience

Voice out in the comments and let us know what timing works best for you and your business.

[followerwonk]: https://followerwonk.com/analyze
[analytics]: https://analytics.twitter.com/
[Buffer]: http://bufferapp.com/r/a7ebe3
[Hootsuite]: https://hootsuite.com/
[Twitter Ads]: https://ads.twitter.com/

A _gist/2015/2015-05-09-the-4-stages-of-a-successful-inbound-marketing-campaign.md => _gist/2015/2015-05-09-the-4-stages-of-a-successful-inbound-marketing-campaign.md +171 -0
@@ 0,0 1,171 @@
---
layout: post
title:  "The 4 Stages of a Successful Inbound Marketing Campaign"
date:   2015-05-09 08:00:00
category:
  - Inbound Marketing
tags:
  - 'Inbound Marketing'
excerpt: "Here's how you make sure that your tweets are seen and reach the maximum number of people."
cover: inbound-marketing-4-step-how-to-guide.jpg
newsletter: true
author: Franz Geffke
---

Today we’ll have a closer look at the 4 stages of a successful inbound marketing campaign and how top performers such as Salesforce, Evernote and 37Signals (Basecamp) execute them. You will not only learn what inbound marketing is all about but also how to either improve your existing campaign or get started in the first place.

Let’s get you started:

## 1. Attract New Leads

_TURN STRANGERS INTO VISITORS_

It’s no secret - If your company is able to generate more relevant leads, you generate more business and increase your revenue. Your goal should be to generate as many relevant leads as possible.

What are relevant leads? Consumers or companies that are _most likely_ to purchase your product.

### 1.1 Create A Great Website

Your website is the most important tool when it comes to lead generation.

- Make your website as easy to navigate as possible
- Place your most important services on the front-page
- Avoid going into too much detail on the first page

Evernote did an incredible job at simplifying their homepage. All key elements are there:

1. A quick introduction (visual, simple, easy to understand)
2. A sign-up / download button to obtain the product
3. Pricing information (I find this to be absolutely critical for most SAAS vendors)

![Evernote homepage](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-01.jpg)

### 1.2 Start Blogging

A great website should be complemented with a blog, ideally on the same domain (yourbusiness.com/blog). Here you can publish relevant, interesting content that is worth sharing.

- Publish content worth sharing
- Focus on a specific topic / area
- Invite guest writers
- Try not to sell. Nobody likes to be sold to.
- Use smart call to action

Groove does a great job at not talking about themselves. If they do, you can learn something from it anyway - Totally worth reading, especially if you run or plan to run your own startup: _Visit the [Groove Blog][Groove Blog]_.

### 1.3 Keep Keywords In Mind

Use keywords and phrases that your prospects use to find you or a close competitor on Google. Don’t hesitate to ask your customers how they found you and listen carefully what sort of problems they are looking to solve - there’s something to write about right there!

#### 1.3.1 Write For People

SEO can play an important role in your content creation strategy but at the end of the day, the stuff you publish will be read and shared by real people. Nobody likes to share content that’s written for a search engine.

### 1.4 Publish Your Content

Share your content to maximize reach. Concentrate on 1-2 social networks where your prospects spend most of their time. Do not try to do everything, everywhere. It’s only natural that one network will work better for you than another.

#### 1.4.1 Be Personal

Salesforce sells enterprise grade CRM software subscriptions. Still, they don’t fail to give their product a personal touch. After all, they are selling to people and people want to talk and interact with people - not with companies.

Their LinkedIn page does a great job at adding that personal touch.

![Salesforce LinkedIn company page](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-02.jpg)

#### 1.4.2 Schedule for Highest Impact

If you want to reach a larger audience, you need to schedule your posts. We've recently written about [How To Schedule Posts on Twitter for Maximum Impact][Schedule on Twitter].

## 2. Convert Leads

_TURN VISITORS INTO LEADS_

Now that people are on your website, you need to prompt them to take action. Sure, you can wait for them to get in touch with you but a pro-active approach has proven to be much more effective at converting visitors into leads.

Here's what you need:

### 2.1 Call to Action

Calls to action are buttons or links that encourage your visitors to take action. Make them stand out - do not hesitate to experiment with the design, wording or placement.

It’s important that you design your call to action around your visitors needs. Here’s how Evernote differentiates between a personal account and one designed around business needs:

Headline: **8 Tips to Master a More Paperless Life With Evernote**

![Evernote call to action](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-03.png)

Headline: **Keep Your Small Business Organized With Evernote**

![Evernote call to action for business](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-04.png)

### 2.2 Landing Pages

When a visitor clicks on a call to action button or link, they should be taken to a landing page. Your landing page should focus on a single product or service - your goal is, to collect your visitor’s details.

37Signals does a great job on the landing page for Basecamp. All key elements are there:

- Social-proof: "Just last week, 4,868 companies signed up for Basecamp"
- Pricing: "Prices start at just $20/month"
- Reassurance: “60-day unlimited-use free trial"
- A really short form to sign-up (+ no credit card required)

![Basecamp landing page](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-05.png)

### 2.3 Forms

In order for visitors to become leads, they must fill out a form and submit their information. Don’t overwhelm them with a long list of questions but keep it simple and collect only what you really need to get the process rolling.

Salesforce recently updated their landing page to feature a social-sign-up. I’ve always found their sign-up form too be to long. This is great way to get people started with Salesforce - faster.

![Salesforce trial sign-up page](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-06.png)

## 3. Close The Deal

_TURN LEADS INTO PAYING CUSTOMERS_

If you're selling a complex product or service, your lead may require additional nurturing before they are ready to pull the trigger - we'll talk more about lead nurturing and prospecting next week. Skip ahead to [4. Delight Customer][Delight Customer].

If you're a SAAS business or online store, read on.

### 3.1 Email (DRIP Marketing)

If your lead is not ready to become a customer, a series of useful, educational emails can builds trust and help the lead become ready to buy.

**Thank everyone for signing up.**

Here's a great example of an online store in the UK. After your initial sign-up, they send you a thank you note with a few interesting details:

- The imply that you will be the first to know about their latest news (Isn't that great?)
- There are over 2000 designers to chose from
- The offer free returns with pick-up service (convenient!)

The obvious goal is to get people back online: SHOP WOMAN / SHOP MEN

![Farfetch welcome email](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-07.jpg)

If you've selected a few items but left the site prematurely, you will receive an email reminder. What's really interesting is, that they not only offer free shipping on the two items you've selected previously but they also add some urgency - 2 Days Only. That's not it - they also re-assure you that they do free global returns. You have nothing to lose.

![Farfetch shopping cart reminder](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-08.jpg)

It's free shipping and returns for online stores and free trials or a 30 or even 60 day money back guarantee for SAAS businesses.

### 3.2 CRM

Your CRM plays a very important role on your inbound marketing journey. Here you keep track of all your contacts, past interactions and upcoming events to get in touch with the right person, at the right time.

Tip: Integrate your website and CRM to automatically add leads to your sales funnel.

## 4. Delight Customer

_TURN CUSTOMERS INTO PROMOTERS_

Your inbound journey doesn’t end after you’ve closed the deal. After all, a happy customer may not only send more business your way but will also talk about you - to other potential customers.

![@Slack delighting their followers](/assets/images/archive/blog/inbound-marketing-4-step-how-to-guide-09.png)

Want to receive a free, no-obligation, inbound marketing report? [Request now][request report].

[Groove Blog]: https://www.groovehq.com/blog#timeline
[Schedule on Twitter]:/blog/entry/reach-your-twitter-target-audience-at-the-right-time/
[Delight Customer]:#delight-customer
[request report]:/contact/

A _gist/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining.md => _gist/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining.md +35 -0
@@ 0,0 1,35 @@
---
title: "Economic impact of 31% Litecoin difficulty adjustment on mining"
layout: page
source:
date: 2017-04-19 00:00:00 +0200
categories:
- mining
- litecoin
bg: austin-neill
bg-author: Austin Neill
---

In about 19 hours (20/21 April), the Litecoin network difficulty will adjust by approximately 31%. In economic terms, that means that miners will earn roughly 31% less - just what sort of impact will this have on a bigger scale?

## Current difficulty

Since the battle around SegWit has heated up, numerous new miners have joined the network, thus prompting it to adjust the difficulty to compensate for the added hash rate. As of today, we're at 102,267 with an estimated, future difficulty of 135,302.

![EC2 Hash Rate](/assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_01.png)
![EC2 Hash Rate](/assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_02.png)

_Source: [https://bitcoinwisdom.com/](https://bitcoinwisdom.com/litecoin/difficulty)_

## Impact on rewards

Based on a very basic calculation, I've estimated total mining rewards based on the current exchange rate of 10.48 LTCUSD over 24 hours at 1 GH/s.

Before adjustment: $103.70 / day
<br>After adjustment: $78.35 / day

### Impact on network

Based on the current hash rate of 3912 GH/s, mining rewards would collapse from $405,674 to $306,505. A difference of $99,169 across the network.

![EC2 Hash Rate](/assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_03.png)

R _gist/ethereum-gpu-mining-on-aws-ec2-in-2017.md => _gist/2017/ethereum-gpu-mining-on-aws-ec2-in-2017.md +0 -0
R _gist/install-these-two-privacy-enhancing-browser-plugins.md => _gist/2017/install-these-two-privacy-enhancing-browser-plugins.md +0 -0
R _gist/start-using-a-vpn.md => _gist/2017/start-using-a-vpn.md +1 -1
@@ 24,7 24,7 @@ Here's what you should be looking for:
- They run their own DNS server
- Great support goes a long way
- Alternative payment methods (Bitcoin)
- Option but useful: Warrant Canary ([example](https://proxy.sh/canary.txt)))
- Optional but useful: Warrant Canary ([example](https://proxy.sh/canary.txt)))

## My provider


M _includes/footer.html => _includes/footer.html +16 -10
@@ 1,10 1,10 @@
{% if page.url contains "/client/" or page.url contains "/work/" or page.url contains "/portfolio/" %}
<div class="footer">
    <div class="call-out-contact">
      <div class="container-fluid">
      <div class="container">
        <div class="row">
          <div class="col-sm-7 col-sm-offset-1 content-wrapper">
            <p><a href="/contact/">Have a project you'd like to discuss with me?</a></p>
          <div class="col-sm-12">
            <p><a href="/contact/?internal_referral">Have a project you'd like to discuss with me?</a></p>
          </div>
        </div>
      </div>


@@ 22,13 22,14 @@ NProgress.start();
  _paq.push(['trackPageView']);
  _paq.push(['enableLinkTracking']);
  (function() {
    var u="//stats.dkkma.com/";
    var u="https://stats.dkkma.com/";
    _paq.push(['setTrackerUrl', u+'piwik.php']);
    _paq.push(['setSiteId', '8']);
    var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
    g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s);
  })();
</script>
<noscript><p><img src="https://stats.dkkma.com/piwik.php?idsite=8&rec=1" style="border:0;" alt="" /></p></noscript>
<script>
  NProgress.set(0.2);
</script>


@@ 93,7 94,7 @@ $(window).load(function () {
$(window).load(function () {
  (function()
  {
    var NowMoment = moment.utc().add(1, 'hours').format('LT');
    var NowMoment = moment.utc().add(2, 'hours').format('LT');
    var eDisplayMoment = document.getElementById('time');
    eDisplayMoment.innerHTML = NowMoment;
  })();


@@ 125,11 126,6 @@ $(window).load(function () {
  });
});
</script>
<script>
  $('#contact').collapse({
	  toggle: false
	})
</script>
{% endif %}
<script>
  NProgress.set(0.6);


@@ 140,6 136,16 @@ $(window).load(function () {
  if( url.search( 'client_referral' ) > 0 ) {
      msg.style.display = "block";
  }
  {% if page.url contains "/contact/" %}
  var msg = document.getElementById('internal_referral');
  if( url.search( 'internal_referral' ) > 0 ) {
      msg.style.display = "block";
  }
  var msg = document.getElementById('introduction');
  if( url.search( 'internal_referral' ) > 0 ) {
      msg.style.display = "none";
  }
  {% endif %}
</script>
<script>
$(document).ready(function() {

M _includes/header.html => _includes/header.html +10 -4
@@ 32,13 32,19 @@
  <meta name="msapplication-TileColor" content="#ffffff">
  <meta name="msapplication-TileImage" content="/assets/icon/ms-icon-144x144.png">
  <meta name="theme-color" content="#ffffff">
  {% if page.bg %}
  <style>
  #menu {display: none;}
  @media (min-width: 750px) {#panel.bg {background-image: url(/assets/bg/{{ page.bg | remove: "bg-"}}.jpg);}}
  {% unless page.layout == "index" %}@media (max-width: 920px) {#menu {background-image: url(/assets/bg/{{ page.bg | remove: "bg-"}}.jpg);}}{% endunless %}
  </style>
  {% if page.layout == "index" %}
    <style>
    @media (min-width: 750px) {body.bg {background-image: url(/assets/bg/{{ page.bg | remove: "bg-"}}.jpg);}}
    @media (max-width: 920px) {#panel {background-image: url(/assets/bg/{{ page.bg | remove: "bg-"}}.jpg);background-size: cover;}}
    </style>
  {% else %}
    <style>
    @media (min-width: 750px) {body.bg {background-image: url(/assets/bg/pattern_005.jpg);}}
    {% unless page.layout == "index" %}@media (max-width: 920px) {#menu {background-image: url(/assets/bg/pattern_005.jpg);}}{% endunless %}
    </style>
  {% endif %}
  {% css main %}
  <link href="https://fonts.googleapis.com/css?family=Overpass:300,400,400i,700" rel="stylesheet">
</head>

M _includes/nav.html => _includes/nav.html +1 -0
@@ 8,6 8,7 @@
          <li class="visible-md visible-lg"><a href="/about/">about</a></li>
          <li class="visible-md visible-lg"><a href="/portfolio/">portfolio</a></li>
          <li class="visible-md visible-lg"><a href="/gist/">gist</a></li>
          <li class="visible-md visible-lg"><a href="/dev/">dev</a></li>
          <li class="visible-md visible-lg"><a href="/contact/">contact</a></li>
          <li class="nl visible-md visible-lg">1 BTC: <span data-btc-price="1.0">000.00 EUR</span></li>
        </ul>

M _includes/page-sidebar-nav.html => _includes/page-sidebar-nav.html +7 -4
@@ 7,7 7,7 @@
  <p><b>{{ page.title }}</b>
  <br><a href="http://{{ page.web }}" target="_blank">{{ page.web }}</a>
  <br>{{ page.city }}, {{ page.country }}</p>
  <div id="map"></div>
  <div id="map" data-slideout-ignore></div>
  <p>{{ page.introduction }}</p>
  <!--
    <div class="sidebar-nav">


@@ 24,14 24,17 @@
  <p><b>Franz Geffke</b>
  <br><a href="mailto:m@f-a.nz">m@f-a.nz</a></p>
  <p>It's <time id="time"></time><weather id="weather"></weather></p>
  <div id="map"></div>
  <div id="map" data-slideout-ignore></div>

  <div class="sidebar-nav">
    <p class="title second">Notes & Links</p>
    <ul>
      <li><a href="/bitcoin-payments/">Bitcoin payments</a></li>
      <li><a href="/dev/">Developer notes</a></li>
      <li><a href="/pgp/">My Public key (PGP)</a></li>
      <li><a href="/privacy/">Privacy</a></li>
    </ul>

    <p class="title second">Bitcoin Node</p>
    <code>node_btc.f-a.nz
    <br>(54.93.180.33)</code>
  </div>
{% endif %}

M _includes/project-image.html => _includes/project-image.html +1 -1
@@ 1,3 1,3 @@
<div class="image-wrapper">
<div class="image-wrapper" data-slideout-ignore>
  <a href="/assets/images/projects/{{ include.image }}" class="swipebox thumbnail" style="background-image:url(/assets/images/projects/preview/{{ include.image }});" title="">{% if include.caption %}<p class="caption">{{ include.caption }}</p>{% endif %}</a>
</div>

M _includes/welcome_referral.html => _includes/welcome_referral.html +5 -0
@@ 20,4 20,9 @@
    <p>Welcome, you're here because you visited the contact page on my portfolio piece dkkma.com (DKKMA). If you're interested in working with me, please get in touch below.</p>
  </div>
</div>
<div id="internal_referral">
  <div class="container-fluid">
    <p>Great, let's talk - Drop me a few lines about your team, project and goals and I will follow up with you as soon as possible. The more information you include, the better.</p>
  </div>
</div>
{% endif %}

M _layouts/index.html => _layouts/index.html +5 -1
@@ 1,5 1,9 @@
---
layout: default
layout: layout
---

<div class="wrapper nav">
  {% include nav.html %}
</div>

<img class="franz" alt="Franz" src=/assets/images/franz.svg>

R _layouts/default.html => _layouts/layout.html +3 -10
@@ 3,18 3,11 @@

  {% include header.html %}

  <body>
  <body class="bg{% if page.layout == "index" %} index{% endif %}">
    {% include mobile-nav.html %}
    {% if page.bg %}
    <main id="panel" class="bg{% if page.layout == "index" %} index{% endif %} bg-{{ page.bg }}">
    {% else %}
    <main id="panel" class="bg{% if page.layout == "index" %} index{% endif %}">
    {% endif %}
      <div class="wrapper">
        {% include nav.html %}
        {{ content }}
        {% include footer.html %}
      </div>
      {{ content }}
    </main>
  </body>
</html>
{% include footer.html %}

A _layouts/ly_flex.html => _layouts/ly_flex.html +17 -0
@@ 0,0 1,17 @@
---
layout: layout
---

<div class="wrapper nav">
  {% include nav.html %}
</div>
<div class="wrapper title">
  <div class="container-fluid">
    <div class="row">
      <div class="col-sm-11 col-sm-offset-1">
        <h1>{{ page.title }}</h1>
      </div>
    </div>
  </div>
</div>
{{ content }}

R _layouts/page-clean.html => _layouts/ly_page.html +9 -8
@@ 1,14 1,15 @@
---
layout: default
layout: layout
---

<div class="container-fluid">
  <div class="row">
    <div class="col-sm-11 col-sm-offset-1">
      <h1>{{ page.title }}</h1>
<div class="wrapper page">
  {% include nav.html %}
  <div class="container-fluid">
    <div class="row">
      <div class="col-sm-11 col-sm-offset-1">
        <h1>{{ page.title }}</h1>
      </div>
    </div>
  </div>
  {{ content }}
</div>

{% include welcome_referral.html %}
{{ content }}

M _layouts/page.html => _layouts/page.html +3 -3
@@ 1,12 1,12 @@
---
layout: default
layout: ly_page
---

<div class="container-fluid content-wrapper">
  <div class="row">
    <div class="col-sm-11 col-sm-offset-1">
      <h1>{{ page.title }}</h1>
    <div class="col-sm-10 col-sm-offset-1">
      <div class="content">
        {% include welcome_referral.html %}
        {{ content }}
        {% if page.url contains "work"%}
          {% for client in site.clients %}

A _layouts/page_clean.html => _layouts/page_clean.html +10 -0
@@ 0,0 1,10 @@
---
layout: ly_page
---

<div class="row">
  <div class="col-md-11 col-md-offset-1">
    {% include welcome_referral.html %}
    {{ content }}
  </div>
</div>

A _layouts/page_flex.html => _layouts/page_flex.html +6 -0
@@ 0,0 1,6 @@
---
layout: default
---

{% include welcome_referral.html %}
{{ content }}

R _layouts/page-sidebar.html => _layouts/page_sidebar.html +2 -1
@@ 1,7 1,8 @@
---
layout: page-clean
layout: ly_page
---

{% include welcome_referral.html %}
<div class="container-fluid">
  <div class="row">
    <div class="col-sm-7 col-sm-offset-1 content-wrapper">

M _layouts/post.html => _layouts/post.html +18 -2
@@ 1,5 1,21 @@
---
layout: default
layout: ly_page
---

{{ content }}
<div class="container-fluid content-wrapper">
  <div class="row">
    <div class="col-sm-10 col-sm-offset-1">
      <div class="content">
        {% include welcome_referral.html %}
        {{ content }}
        {% if page.url contains "work"%}
          {% for client in site.clients %}
          {% if page.client == client.client %}
            <a href="{{ client.url }}"><intro><- return to client profile</a>
          {% endif %}
          {% endfor %}
        {% endif %}
      </div>
    </div>
  </div>
</div>

M _testimonials/doris-hafner.md => _testimonials/doris-hafner.md +1 -3
@@ 9,9 9,7 @@ headshot: doris

Starting with the first contact and quotation the fast and customer-orientated information we received from your side showed us that we can rely on Franz and you as experts. It was a relief to realise that you understood our ideas and concerns.

During the process of creating a new design, new features and solutions and working out all the small details, it was amazing how easy-going and smoothly running this process was, thanks to the special working platform too. For a simple user like me, I felt there was always a fully understanding or clear communication from your side.

Amazing that you had always a creative solution either regarding the design or the programming or features even without asking and it was exactly what we had in mind too.
During the process of creating a new design, new features and solutions and working out all the small details, it was amazing how easy-going and smoothly running this process was, thanks to the special working platform too. For a simple user like me, I felt there was always a fully understanding or clear communication from your side. Amazing that you had always a creative solution either regarding the design or the programming or features even without asking and it was exactly what we had in mind too.

The MGS website now is running smoothly and even updating of content and photos is easy to handle and very efficient. We received an extremely positive feedback from our members, German students and partners. And the website shows service-orientated features which are supportive for our office work too. Our mgs.org.my is definitely a website which is now state of the art and up to date. In general the performance was and is above what we expected.


M _work/filtafry-franchisee-website.md => _work/filtafry-franchisee-website.md +1 -1
@@ 1,6 1,6 @@
---
layout: page
title:  "Filtafry Frenchisee Website"
title:  "Filtafry Franchisee Website"
date:   2016-06-01 00:00:00 +0200
client: "filtafry"
cover: filtafry-01.jpg

A _work/fitaseal-erp.md => _work/fitaseal-erp.md +43 -0
@@ 0,0 1,43 @@
---
layout: page
title:  "Fit-A-Seal ERP"
date:   2016-06-01 00:00:00 +0200
client: "fitaseal"
cover: fitaseal-01.jpg
bg: roman-kraft
---

## The challenge

Fit-A-Seal and it's franchisees were in need of a ERP to coordinate internal processes, improve customer management and increase insights with company wide report on everything from customer acquisition to quotes and warehouse processes.

## What I did

1. Implementation of ERP
2. Customization of acquisition and sales processes
2. Authoring and maintenance of manual (in german)
3. Staff training

{% include project-image.html image="fitaseal-08.jpg" %}

{% include project-image.html image="fitaseal-07.jpg" %}

The online manual features numerous video tutorials and adapts to the size of your screen. Feel free to browse at [http://support.fitaseal.de/](http://support.fitaseal.de/).

### Features

- CRM (incl. acquisition pipeline)
- Quotes, Sales Orders, Invoice (incl. custom calculation, signature)
- Warehousing, order processes
- Detailed permission, Franchisee companies, central article registrar
- Reporting on all process

### Website Technology

The website is completely static.

- PHP, Python
- Hosted on AWS, Route53
- Mobile-ready design
- Open source
- Secured by SSL Certificate

M _work/q-windows-adwords.md => _work/q-windows-adwords.md +6 -2
@@ 12,9 12,13 @@ Google Adwords has allowed Q-Windows Malaysia to actively pursue new clients and

## What I did

{% include project-image.html image="q-windows-06.jpg" %}
{% include project-image.html caption="Landing Page: January 2017" image="q-windows-06.jpg" %}

In an effort to capture leads from Google Adwords and Facebook ads, I have come up with a custom landing page. To maximize efficiency, we're A/B testing the landing page to maximize conversion rate and thus maximize our ROI on ads.
In an effort to capture leads from Google Adwords and Facebook ads, I have come up with a custom landing page.

{% include project-image.html caption="Landing Page: April 2017" image="q-windows-13.jpg" %}

To maximize efficiency, I'm using analytics, heat mapping and traditional A/B testing to increase our conversion rate and thus maximize ROI on ad-spend. In the meantime, I'm reducing overall Google Adwords campaign cost and ensure we target the right audience, with matching keywords.

## The effects


M _work/q-windows-website.md => _work/q-windows-website.md +10 -8
@@ 15,25 15,27 @@ The Q-Windows Website has long been suffering under high exit rates, broken link

The latest 2017 website refresh turned the Q-Windows website not only completely static but mobile-first. Unlike the already fast, previous site, the new website is no longer powered by a CMS (content management system) but just plain .html files.

## The effects

The website is not only a lot easier to maintain, but also a lot faster. Page load time is down by 65% and time spend browsing is up by 25%.
{% include project-image.html caption="January 2017, Homepage" image="q-windows-01.jpg" %}

{% include project-image.html image="q-windows-01.jpg" %}
{% include project-image.html caption="April 2017, Homepage" image="q-windows-08.jpg" %}

{% include project-image.html image="q-windows-02.jpg" %}
{% include project-image.html image="q-windows-09.jpg" %}

A modern, mobile-friendly audio player allows desktop visitors to compare the noise level of various Q-Windows glazing solutions under different environmental conditions.

{% include project-image.html image="q-windows-03.jpg" %}
{% include project-image.html image="q-windows-04.jpg" %}
{% include project-image.html image="q-windows-10.jpg" %}

This section works like a technical catalog: All window and door types are listed with their individual configuration options.

{% include project-image.html image="q-windows-05.jpg" %}
{% include project-image.html image="q-windows-11.jpg" %}
{% include project-image.html image="q-windows-12.jpg" %}

The contact form connects directly to the Q-Windows insightly.com CRM account. All submissions automatically show up on their internal dashboard and a custom tracking plugin allows Q-Windows staff understand where leads came from and what pages they looked at.

## The effects

The website is not only a lot easier to maintain, but also a lot faster. Page load time is down by 65% and time spend browsing is up by 25%.

### Website Technology

The website is completely static.

M about.md => about.md +2 -2
@@ 1,7 1,7 @@
---
title: About Me
layout: page
bg: california-far
bg: pattern_029
permalink: /about/
---



@@ 41,4 41,4 @@ __Here's some of what I do:__
- Marketing Automation, ERP and CRM implementation for SME
- Investor pitch, seed funding advice, product placement

Check out my [ongoing and past work](/work/).
Check out my [portfolio](/portfolio/).

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A assets/bg/pattern_082.jpg => assets/bg/pattern_082.jpg +0 -0
A assets/bg/pattern_083.jpg => assets/bg/pattern_083.jpg +0 -0
A assets/bg/pattern_084.jpg => assets/bg/pattern_084.jpg +0 -0
A assets/bg/test.jpg => assets/bg/test.jpg +0 -0
A assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_01.png => assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_01.png +0 -0
A assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_02.png => assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_02.png +0 -0
A assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_03.png => assets/content/2017/economic-impact-of-Litecoin-difficulty-adjustment-on-mining_03.png +0 -0
A assets/content/bitcoin-price-forecast-week-10-2017.png => assets/content/bitcoin-price-forecast-week-10-2017.png +0 -0
M assets/css/_custom.scss => assets/css/_custom.scss +204 -57
@@ 2,6 2,73 @@ html {
  overflow-y: scroll;
}

/* overpass-300 - latin */
@font-face {
  font-family: 'Overpass';
  font-style: normal;
  font-weight: 300;
  src: url('../assets/fonts/overpass-v1-latin-300.eot'); /* IE9 Compat Modes */
  src: local('Overpass Light'), local('Overpass-Light'),
       url('../assets/fonts/overpass-v1-latin-300.eot?#iefix') format('embedded-opentype'), /* IE6-IE8 */
       url('../assets/fonts/overpass-v1-latin-300.woff2') format('woff2'), /* Super Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-300.woff') format('woff'), /* Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-300.ttf') format('truetype'), /* Safari, Android, iOS */
       url('../assets/fonts/overpass-v1-latin-300.svg#Overpass') format('svg'); /* Legacy iOS */
}
/* overpass-regular - latin */
@font-face {
  font-family: 'Overpass';
  font-style: normal;
  font-weight: 400;
  src: url('../assets/fonts/overpass-v1-latin-regular.eot'); /* IE9 Compat Modes */
  src: local('Overpass Regular'), local('Overpass-Regular'),
       url('../assets/fonts/overpass-v1-latin-regular.eot?#iefix') format('embedded-opentype'), /* IE6-IE8 */
       url('../assets/fonts/overpass-v1-latin-regular.woff2') format('woff2'), /* Super Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-regular.woff') format('woff'), /* Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-regular.ttf') format('truetype'), /* Safari, Android, iOS */
       url('../assets/fonts/overpass-v1-latin-regular.svg#Overpass') format('svg'); /* Legacy iOS */
}
/* overpass-italic - latin */
@font-face {
  font-family: 'Overpass';
  font-style: italic;
  font-weight: 400;
  src: url('../assets/fonts/overpass-v1-latin-italic.eot'); /* IE9 Compat Modes */
  src: local('Overpass Italic'), local('Overpass-Italic'),
       url('../assets/fonts/overpass-v1-latin-italic.eot?#iefix') format('embedded-opentype'), /* IE6-IE8 */
       url('../assets/fonts/overpass-v1-latin-italic.woff2') format('woff2'), /* Super Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-italic.woff') format('woff'), /* Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-italic.ttf') format('truetype'), /* Safari, Android, iOS */
       url('../assets/fonts/overpass-v1-latin-italic.svg#Overpass') format('svg'); /* Legacy iOS */
}
/* overpass-700 - latin */
@font-face {
  font-family: 'Overpass';
  font-style: normal;
  font-weight: 700;
  src: url('../assets/fonts/overpass-v1-latin-700.eot'); /* IE9 Compat Modes */
  src: local('Overpass Bold'), local('Overpass-Bold'),
       url('../assets/fonts/overpass-v1-latin-700.eot?#iefix') format('embedded-opentype'), /* IE6-IE8 */
       url('../assets/fonts/overpass-v1-latin-700.woff2') format('woff2'), /* Super Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-700.woff') format('woff'), /* Modern Browsers */
       url('../assets/fonts/overpass-v1-latin-700.ttf') format('truetype'), /* Safari, Android, iOS */
       url('../assets/fonts/overpass-v1-latin-700.svg#Overpass') format('svg'); /* Legacy iOS */
}

/* overpass-mono-regular - latin */
@font-face {
  font-family: 'Overpass Mono';
  font-style: normal;
  font-weight: 400;
  src: url('../assets/fonts/overpass-mono-v2-latin-regular.eot'); /* IE9 Compat Modes */
  src: local('Overpass Mono Regular'), local('OverpassMono-Regular'),
       url('../assets/fonts/overpass-mono-v2-latin-regular.eot?#iefix') format('embedded-opentype'), /* IE6-IE8 */
       url('../assets/fonts/overpass-mono-v2-latin-regular.woff2') format('woff2'), /* Super Modern Browsers */
       url('../assets/fonts/overpass-mono-v2-latin-regular.woff') format('woff'), /* Modern Browsers */
       url('../assets/fonts/overpass-mono-v2-latin-regular.ttf') format('truetype'), /* Safari, Android, iOS */
       url('../assets/fonts/overpass-mono-v2-latin-regular.svg#OverpassMono') format('svg'); /* Legacy iOS */
}

body {
  -webkit-tap-highlight-color: transparent;
  -webkit-touch-callout: none;


@@ 10,6 77,14 @@ body {
  -webkit-font-smoothing: antialiased;
  font-family: 'Overpass', sans-serif;
  color: #000;
  background-size: 320px;
  background-position: top right;
  background-repeat: no-repeat;
  background-attachment: fixed;
}

body.index {
  background-size: cover;
}

body.bright {


@@ 26,11 101,14 @@ body.dark {
  max-width: 1200px;
}

.container-fluid.entry {
}

.content, .sidebar {
  padding-bottom: 80px;
}

.content p, .content a, .content h1, .content h2, .content h3, .content h4, .content table, .content ul, .content ol {
.content p, .content a, .content h1, .content h2, .content h3, .content h4, .content table, .content ul, .content ol, .content code, .content .highlighter-rouge {
  max-width:600px;
}



@@ 44,7 122,7 @@ p, a, li, {

a:hover {
  color: #fff;
  background-color: #550092;
  background-color: #451668;
  text-decoration: none;
}



@@ 70,20 148,43 @@ p, li {
  line-height: 1.5em;
}

::-webkit-input-placeholder { /* Chrome/Opera/Safari */
  color: #bcbcbc;
  font-size: 0.9em;
}
::-moz-placeholder { /* Firefox 19+ */
  color: #bcbcbc;
  font-size: 0.9em;
}
:-ms-input-placeholder { /* IE 10+ */
  color: #bcbcbc;
  font-size: 0.9em;
}
:-moz-placeholder { /* Firefox 18- */
  color: #bcbcbc;
  font-size: 0.9em;
}

ul {
  margin-bottom:1em;
}

a {
  color: #550092;
  padding:0px 2px 0px 2px;
  margin: 0px -2px 0px -2px;
  color: #451668;
  padding: 2px 2px 2px 2px;
  margin: -2px -2px -2px -2px;
}

.footer {
  bottom: 0;
  position: absolute;
  width: 100%;
  background-color: #000;
  background-image: url(/assets/bg/footer.jpg);
  background-size: cover;
  height: 100vh;
  color: #fff;
  left: 0;
  position: relative;
}

.grayscale {


@@ 165,7 266,7 @@ caption {
}

.magicsauce {
  color: #550092;
  color: #451668;
}

img.franz {


@@ 218,7 319,7 @@ img.franz {

.nav ul li a:hover, .nav ul li.nl:hover {
  color:#fff;
  background-color: #550092;
  background-color: #451668;
}

.nav ul li.logo a {


@@ 243,11 344,12 @@ img.franz {
  padding: 6px 12px;
  font-size: 1em;
  font-weight:700;
  line-height: 1.42857143;
  color: #550092;
  line-height: 1.6em;
  color: #451668;
  background-color: #fff;
  background-image: none;
  border: 2px solid #d8d8d8;
  border:0px;
  border-bottom: 2px solid #d8d8d8;
  border-radius: 2px;
  -webkit-transition: border-color ease-in-out .15s,-webkit-box-shadow ease-in-out .15s;
  -o-transition: border-color ease-in-out .15s,box-shadow ease-in-out .15s;


@@ 257,8 359,8 @@ img.franz {
.form-control:focus {
    border-color: #000;
    outline: 0;
    -webkit-box-shadow: inset 0 14px 1px rgba(0, 0, 0, 0.02), 0 0 6px rgba(0, 0, 0, 0.3);
    box-shadow: inset 0 14px 1px rgba(0, 0, 0, 0.02), 0 0 6px rgba(0, 0, 0, 0.3);
    -webkit-box-shadow: inset 0 0px 0px rgba(0, 0, 0, 0.02), 0 0 4px rgba(0, 0, 0, 0.3);
    box-shadow: inset 0 0px 0px rgba(0, 0, 0, 0.02), 0 0 4px rgba(0, 0, 0, 0.3);
}

.form-group textarea.form-control {


@@ 283,17 385,18 @@ img.franz {
  user-select: none;
  background-image: none;
  border: 1px solid transparent;
  border-radius: 4px;
  border-radius: 0px;
  background-color: #fff;
}

.btn:hover {
  background-color: #550092;
  background-color: #451668;
  color: #fff;
}

.contact-form {
  max-width: 400px;
  margin-top:40px;
}

label {


@@ 304,7 407,6 @@ label {
}

#panel {
  background-color: #FFF;
}

#panel.bg-home .content {


@@ 312,12 414,12 @@ label {
}

#nprogress .spinner-icon {
  border-top-color: #550092;
  border-left-color: #550092;
  border-top-color: #451668;
  border-left-color: #451668;
}

#nprogress .bar {
  background: #550092;
  background: #451668;
}

.slideout-open #menu {


@@ 336,10 438,11 @@ label {

#menu ul li a, #menu ul li.nl {
  display: block;
  padding: 14px;
  padding: 14px 14px 14px 14px;
  color: #000;
  text-transform: uppercase;
  background-color: rgba(255, 255, 255, 0.8);
  margin: 0px 0px 0px 0px;
}

#menu ul li a:hover {


@@ 351,7 454,18 @@ label {
}

#menu ul li.nl.bt {
  padding-bottom: 2em;
}

.wrapper.title {
}

.wrapper.page {
  min-height:100vh;
  background-color: #fff;
}

.wrapper.entry {
  min-height: 50vh;
}

.slideout-open .wrapper li.logo {


@@ 409,9 523,13 @@ ul.projects li {

}

ul.projects li.project.last {
  padding-bottom: 40px;
}

ul.projects li a {
  color: #fff;
  background-color: #bbb;
  background-color: #451668;
  font-size:1.2em;
  font-weight: 700;
  text-transform: uppercase;


@@ 421,6 539,10 @@ ul.projects li a {
  margin-bottom: 40px;
}

ul.projects li a.last {
  margin-bottom: 0px;
}

ul.projects li a:hover {
  color: #000;
  background-color: #000;


@@ 428,15 550,19 @@ ul.projects li a:hover {

ul.projects li a country {
  float: right;
  color: #d4d4d4;
  color: #5e2986;
}

.projects.clean {
  margin: 0px;
}

ul.projects.clean li a intro {
  color: #bbb;
  color: #451668;
}

ul.projects li a:hover country {
  color: #550092;
  color: #451668;
}

ul.projects li a:hover intro {


@@ 485,33 611,40 @@ ul.projects li a intro {

.sidebar-nav ul li a:hover {
  color: #fff;
  background-color: #550092;
  background-color: #451668;
}

.call-out-contact {
  background-color: #000;
  color: #fff;
  bottom: 0;
  left: 0;
  width: 100%;
  margin: 0;
  position: absolute;
  top: 50%;
  transform: translate(0, -50%);
}

.call-out-contact a {
  color: #fff;
  font-size: 2vw;
  background-color: #451668;
  padding:10px;
}

.call-out-contact a:hover {
  color: #451668;
  background-color: #fff;
}

code, kbd, pre, samp {
  background-color: #000;
  padding-left: 2px;
  padding-right: 2px;
  font-family: 'Overpass Mono', monospace;
  color: #fff;
  padding: 2px;
  background-color: #000;
}

.content img {
  max-width: 100%;
}

#welcome_referral {
#welcome_referral, #internal_referral {
  background-color: #000;
  color: #fff;
  font-weight: bold;


@@ 521,12 654,12 @@ code, kbd, pre, samp {
  display: none;
}

#welcome_referral a {
#welcome_referral a, #internal_referral a {
  color: #fff;
}

#welcome_referral small {
  color: #550092;
#welcome_referral small, #internal_referral small {
  color: #451668;
}

.clients {


@@ 584,13 717,13 @@ table td, table th {


blockquote {
  padding: 8px;
  font-size: 1em;
  padding: 24px;
  margin: 5px;
  background-image: url(../assets/images/openquote.png);
  background-position: top left;
  background-repeat: no-repeat;
  background-size: 24px;
  text-indent: 23px;
}
blockquote span {
	display: block;


@@ 613,35 746,45 @@ blockquote footer {
  color: #fff;
  background: #000;
}

a::-moz-selection {
a::-moz-selection, code::-moz-selection {
  color: #fff;
  background: #550092;
  background: #451668;
}
a::selection {
a::selection, code::selection {
  color: #fff;
  background: #550092;
  background: #451668;
}

ul.pagination {
  list-style: none;
  padding: 0px;
  margin-bottom: 40px;
}

ul.pagination li {
  float:left;
}

ul.pagination li a {

}

@media (min-width: 750px) {
  .wrapper {
    min-height:100vh;
    margin-right: 160px;
    background-color: #fff;
    position: relative;
  }
  #panel {
    background-color: #000;
  }
  #panel.bg {
    background-size: 320px;
    background-position: top right;
    background-repeat: no-repeat;
    background-attachment: fixed;
  }
  #panel.bg-home .wrapper {
    background-color: transparent;
  }
  #panel.index .wrapper {
    background-color: transparent;
  }
  #panel.bg.index {
    background-size: cover;
  }


@@ 650,6 793,9 @@ a::selection {
  .image-wrapper a.thumbnail {
    height:160px;
  }
  .content, .sidebar {
    padding-bottom: 20px;
  }
}
@media (max-width: 920px) {
  h1 {


@@ 671,8 817,6 @@ a::selection {
    background-color: #fff;
  }
  #panel.bg.index {
    background-image:url(../assets/bg/home.jpg);
    background-size: cover;
  }
  ul.projects li a {
    font-size: 1em;


@@ 695,13 839,16 @@ a::selection {
    padding: 3em;
  }
  ul.projects li a:hover {
    color: #550092;
    color: #451668;
  }
  .slideout-panel {
    background-color: #fff;
  }
}
@media (min-width: 920px) {
  .nav ul li a, .nav ul li.nl {
    padding: 0px 2px 0px 2px;
    margin: 20px 18px 20px 18px;
    padding: 10px 10px 10px 10px;
    margin: 10px 10px 10px 10px;
  }
  ul.projects li a {
    padding: 60px 20px 20px 96px;


@@ 735,7 882,7 @@ a::selection {
}
@media (min-width: 1400px) {
  .content img, .content .image-wrapper, .content a {
    max-width:1000px;
    max-width:900px;
  }
  .image-wrapper a.thumbnail {
    height:500px;

A assets/fonts/overpass-mono-v2-latin-regular.eot => assets/fonts/overpass-mono-v2-latin-regular.eot +0 -0
A assets/fonts/overpass-mono-v2-latin-regular.svg => assets/fonts/overpass-mono-v2-latin-regular.svg +310 -0
@@ 0,0 1,310 @@
<?xml version="1.0" standalone="no"?>
<!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 1.1//EN" "http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd">
<svg xmlns="http://www.w3.org/2000/svg">
<defs >
<font id="OverpassMono" horiz-adv-x="626" ><font-face
    font-family="Overpass Mono"
    units-per-em="1000"
    panose-1="0 0 5 9 0 0 0 0 0 0"
    ascent="982"
    descent="-284"
    alphabetic="0" />
<glyph unicode=" " glyph-name="space" horiz-adv-x="616" />
<glyph unicode="!" glyph-name="exclam" horiz-adv-x="616" d="M284 193L266 493V712H353V493L334 193H284ZM337 -14T308 -14T259 6T239 55T259 103T308 124T357 104T377 55T357 7Z" />
<glyph unicode="&quot;" glyph-name="quotedbl" horiz-adv-x="616" d="M164 700H268L248 427H182L164 700ZM347 700H452L432 427H366L347 700Z" />
<glyph unicode="#" glyph-name="numbersign" horiz-adv-x="616" d="M105 0L135 197H17L30 272H146L172 441H59L71 515H183L211 700H291L263 515H400L429 700H508L479 515H599L587 441H468L442 272H556L545 197H431L401 0H322L352 197H215L185 0H105ZM226 272H363L389
441H252L226 272Z" />
<glyph unicode="$" glyph-name="dollar" horiz-adv-x="616" d="M268 -97V-8Q200 3 151 44T82 142L163 171Q184 124 224 97T316 69Q376 69 410 99T444 185Q444 239 406 274T300 335Q266 349 243 359T192 388T146 427T116 478T104 543Q104 606 147 652T268 709V788H354V708Q411
698 449 667T502 589L423 562Q410 592 379 611T303 631Q251 631 222 608T193 543Q193 499 229 472T336 416Q378 399 406 383T467 341T517 275T534 187Q534 104 485 52T354 -9V-97H268Z" />
<glyph unicode="%" glyph-name="percent" horiz-adv-x="616" d="M105 -12H29L506 712H583L105 -12ZM233 368T158 368T47 417T10 533Q10 571 23 606T72 670T158 698Q233 698 269 649T305 533Q305 469 269 419ZM158 424Q198 424 219 455T241 533Q241 583 220 612T158
642Q117 642 96 611T74 533Q74 484 95 454T158 424ZM533 2T458 2T347 51T311 167Q311 206 324 241T372 305T458 333Q533 333 569 284T606 167Q606 103 570 53ZM417 59T458 59T520 90T542 167Q542 217 521 246T458 276T396 246T375 167Q375 118 396 89Z" />
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<glyph unicode="&apos;" glyph-name="quotesingle" horiz-adv-x="616" d="M256 700H360L340 427H274L256 700Z" />
<glyph unicode="(" glyph-name="parenleft" horiz-adv-x="616" d="M387 -130Q200 31 200 284Q200 427 256 535T398 712H481Q456 691 427 656T363 566T307 436T285 284Q285 206 306 134T361 8T420 -75T470 -130H387Z" />
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<glyph unicode="+" glyph-name="plus" horiz-adv-x="616" d="M351 301V108H264V301H73V384H264V578H351V384H543V301H351Z" />
<glyph unicode="," glyph-name="comma" horiz-adv-x="616" d="M281 -176L238 -158Q263 -130 281 -91T301 -16Q273 -13 256 4T238 51Q238 81 258 100T306 120Q337 120 358 97T380 32Q380 -30 350 -88T281 -176Z" />
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<glyph unicode="." glyph-name="period" horiz-adv-x="616" d="M337 -14T308 -14T260 6T240 54Q240 82 259 102T308 122T356 102T376 54Q376 27 357 7Z" />
<glyph unicode="/" glyph-name="slash" horiz-adv-x="616" d="M69 -130L462 712H546L153 -130H69Z" />
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386 92T434 162T456 251T463 350Q463 406 456 453T432 542T384 609T308 633Q262 633 230 608T181 538T159 448T152 350Q152 294 159 247T183 157T231 91T308 67ZM335 284T308 284T262 303T243 349Q243 376 262 395T308 415T354 396T374 349Q374 323 355 304Z" />
<glyph unicode="1" glyph-name="one" horiz-adv-x="616" d="M352 83H524V0H92V83H266V586L113 535V618L352 703V83Z" />
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A assets/fonts/overpass-mono-v2-latin-regular.ttf => assets/fonts/overpass-mono-v2-latin-regular.ttf +0 -0
A assets/fonts/overpass-mono-v2-latin-regular.woff => assets/fonts/overpass-mono-v2-latin-regular.woff +0 -0
A assets/fonts/overpass-mono-v2-latin-regular.woff2 => assets/fonts/overpass-mono-v2-latin-regular.woff2 +0 -0
A assets/fonts/overpass-v1-latin-300.eot => assets/fonts/overpass-v1-latin-300.eot +0 -0
A assets/fonts/overpass-v1-latin-300.svg => assets/fonts/overpass-v1-latin-300.svg +316 -0
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A assets/fonts/overpass-v1-latin-300.ttf => assets/fonts/overpass-v1-latin-300.ttf +0 -0
A assets/fonts/overpass-v1-latin-300.woff => assets/fonts/overpass-v1-latin-300.woff +0 -0
A assets/fonts/overpass-v1-latin-300.woff2 => assets/fonts/overpass-v1-latin-300.woff2 +0 -0
A assets/fonts/overpass-v1-latin-700.eot => assets/fonts/overpass-v1-latin-700.eot +0 -0
A assets/fonts/overpass-v1-latin-700.svg => assets/fonts/overpass-v1-latin-700.svg +311 -0
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A assets/fonts/overpass-v1-latin-700.ttf => assets/fonts/overpass-v1-latin-700.ttf +0 -0
A assets/fonts/overpass-v1-latin-700.woff => assets/fonts/overpass-v1-latin-700.woff +0 -0
A assets/fonts/overpass-v1-latin-700.woff2 => assets/fonts/overpass-v1-latin-700.woff2 +0 -0
A assets/fonts/overpass-v1-latin-italic.eot => assets/fonts/overpass-v1-latin-italic.eot +0 -0
A assets/fonts/overpass-v1-latin-italic.svg =>