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 A simple tool to manage build environments based on Docker.
 
+**In short, BEM intends to reduce to a minimum the friction required for
+non-experts to use Docker for interactive development work.**
+
 Whenever you run `bem [some command]`, it searches your current and any parent
 directories for a `BEMfile`, which is an INI file with configuration
 information. It will then build a `Dockerfile` (either in the same directory as